How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

If you ’ ve ever read a blog post, you ’ ve consumed contentedness from a think drawing card that is an adept in their industry. Chances are if the web log position was written effectively, you came away with helpful cognition and a positivist opinion about the writer or trade name that produced the subject .
Anyone can connect with their consultation through blogging and enjoy the countless benefits that blogging provides : organic dealings from search engines, promotional content for social media, and recognition from a new audience you haven ’ thymine tapped into yet .
→ Download Now: 6 Free Blog Post Templates
If you ’ ve heard about blogging but are a founder and don ’ triiodothyronine know where to start, the time for excuses is over because we ’ ll cover how to write and manage your business ‘s web log angstrom well as provide helpful templates to simplify your blogging efforts.

Let ‘s get started with an crucial question .
Blogging may mean different things depending on your niche — therefore get ’ s begin with this definition .

What is a blog post?

A blog mail is any article, news program piece, or guide that ‘s published in the web log incision of a web site. A web log post typically covers a specific topic or question, is educational in nature, ranges from 600 to 2,000+ words, and contains early media types such as images, videos, infographics, and synergistic charts .

Blog posts allow you and your commercial enterprise to publish insights, thoughts, and stories on your web site about any subject. They can help you boost sword awareness, credibility, conversions, and tax income. Most importantly, they can help you drive traffic to your web site .
But in ordain to begin making posts for a web log — you have to learn how to start one, first. Let ’ s dive in .

How to Start a Blog

  1. Understand your audience.
  2. Check out your competition.
  3. Determine what topics you’ll cover.
  4. Identify your unique angle.
  5. Name your blog.
  6. Create your blog domain.
  7. Choose a CMS and set up your blog.
  8. Customize the look of your blog.
  9. Write your first blog post.

1. Understand your audience.

Before you start writing your blog post, make certain you have a clear understand of your target consultation .
Ask questions like : What do they want to know approximately ? What will resonate with them ?
This is where the march of creating buyer character comes in handy. Consider what you know about your buyer personas and their interests while you ‘re coming up with a topic for your web log mail .
For example, if your readers are millennials looking to start a business, you probably do n’t need to provide them with information about getting started on sociable media — most of them already have that down .
You might, however, want to give them information about how to adjust their social media approach ( for case — from what may be a casual, personal approach path to a more business-savvy, networking-focused approach ). That kind of pluck is what helps you publish content about the topics your audience actually wants and needs .
Do n’t have buyer personas in place for your clientele ? here are a few resources to help you get started :

Featured Resource

6 Free Blog Post Templates

Fill out the form to get started blogging.

2. Check out your competition.

What better room to draw inhalation than to look at your well-established competition ?
It ’ second deserving taking a search at popular, highly reviewed blogs because their scheme and execution is what got them to grow in credibility. The function of doing this international relations and security network ’ thymine to copy these elements, but to gain better insight into what readers appreciate in a timbre web log .
There are multiple angles you should look at when doing a competitive analysis :

  • Visuals: Look at the blog’s branding, color palette, and theme.
  • Copy: Analyze the tone and writing style of the competition to see what readers respond well to.
  • Topics: See what subject matter their readers enjoy interacting with.

3. Determine what topics you’ll cover.

Before you write anything, pick a topic you ’ d like to write about. The topic can be pretty general to start as you find your coveted recess in blogging .
Some ways to choose topics to cover admit asking yourself questions like :

  • Who do I want to write to?
  • How well do I understand this topic?
  • Is this topic relevant?

4. Identify your unique angle.

What position do you bring that makes you stand out from the crowd ? This is key to determining the trajectory of your blog ’ south future and there ’ s many avenues to choose in the march .

  • What unique experience makes you a trusted expert or thought leader on the topic?
  • What problem will you solve for readers?
  • Will you share your opinions on trending debates?
  • Teach your readers how to do something?
  • Compare or share original research?

It ’ s up to you to decide the singular angle you ’ ll accept on topics .

5. Name your blog.

This is your opportunity to get creative and make a name that gives readers an mind of what to expect from your web log. Some tips on how to choose your blog list include :

  • Keep your blog name easy to say and spell.
  • Link your blog name to your brand message.
  • Consider what your target audience is looking for.

If you silent need more aid, try using a web log name generator .
Make sure the name you come up with international relations and security network ’ triiodothyronine already taken as it could lessen your visibility and confuse readers looking for your contented .

6. Create your blog domain.

A domain is a part of the network address terminology person would use to find your web site or a page of your web site on-line .
Your web log ‘s domain will look like this : The name between the two periods is up to you, vitamin a long as this domain list does n’t so far exist on the internet .
Want to create a subdomain for your web log ? If you already own a cook clientele at, you might create a blog that looks like this : In other words, your blog ‘s subdomain will live in its own segment of .
Some CMS platforms offer subdomains as a free military service, where your blog lives on the CMS, preferably than your business ‘s web site. For case, it might look like this : however, to create a subdomain that belongs to your company web site, register the subdomain with a web site host .
Most web site host services charge very little to host an master domain — in fact, web site costs can be arsenic cheap as $ 3 per calendar month when you commit to a 36-month term .
here are five popular network host services to choose from :

7. Choose a CMS and set up your blog.

A CMS ( message management system ) is a software application that allows users to build and maintain a web site without having to code it from rub. CMS platforms can manage domains ( where you create your web site ) and subdomains ( where you create a web page that connects to an existing web site ) .
HubSpot customers host network content via CMS Hub. Another popular option is a self-hosted WordPress web site on a hosting site such as WP Engine. Whether you create a world or a subdomain to start your web log, you ‘ll need to choose a web hosting service after you pick a CMS .

8. Customize the look of your blog.

once you have your sphere name set up, customize the appearance of your web log to reflect the composition of the subject you plan on creating and your sword .
For model, if you ‘re writing about sustainability and the environment, green might be a color to keep in thinker while designing your blog .
Sustainability blog example
Image source
If you already manage a web site and are writing the first station for that existing web site, ensure the article is reproducible with the web site in appearance and subject matter. Two ways to do this are including your :

  • Logo: This can be your business’s name and logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
  • “About” Page: You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.

9. Write your first blog post.

once you have your web log set up, the only thing lacking is the contentedness. While the design and layout are fun and functionally necessity, it ‘s the content that will draw your readers in and keep them coming back. So how do you actually go about writing one of these engaging and informational pieces ?

Writing Your First Blog Post

You ’ ve got the technical and practical tidbits down — now it ’ second clock time to write your very first web log stake. And nope, this international relations and security network ’ t the space to introduce yourself and your fresh blog ( i.e. “ Welcome to my blog ! This is the topic I ’ ll be covering. hera are my social media handles. Will you please follow ? ” ) .
starting signal with “ low-hanging fruit, ” writing about a highly specific subject that serves a little section of your target consultation .
That seems unintuitive, right ? If more people are searching for a term or a subject, that should mean more readers for you .
But that ’ s not true. If you choose a general and highly searched topic that ’ s been covered by major competitors or more established brands, it ’ s improbable that your post will rank on the first page of search locomotive results pages ( SERPs ). Give your newly born blog a prospect by choosing a subject that few bloggers have written about .
Let ’ s walk through this march .

1. Choose a topic you’re passionate and knowledgeable about.

Before you write anything, pick a subject for your blog post. The subject can be reasonably general to start. For exercise, if you ‘re a company that sells a CRM for small-to-enterprise businesses, your post might be about the importance of using a single software to keep your market, sales, and service teams aligned .
Pro tip : You may not want to jump into a “ how-to ” article for your first web log post .
Why ?
Your credibility hasn ’ metric ton been established yet. Before teaching others how to do something, you ’ ll first want to show that you ’ re a leader in your field and an authoritative source .
For exemplify, if you ‘re a plumber writing your first post, you won ’ triiodothyronine yet write a position titled “ How to Replace the Piping System in your Bathroom. ” First, you ‘d write about mod faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer ‘s house .
here are four early types of blog posts you could start with :

  • List (“Listicle”): 5 ways to fix a leaky faucet
  • Curated Collection: 10 faucet and sink brands to consider today
  • SlideShare Presentation: 5 types of faucets to replace your old one (with pictures)
  • News Piece: New study shows X% of people don’t replace their faucet frequently enough

If you ‘re having fuss coming up with topic ideas, a good topic brainstorming session should help. In the post I ’ ve linked, my colleague walks you through a helpful serve for turning one mind into many. similar to the “ leaky faucet ” examples above, you would “ iterate off old topics to come up with alone and compelling new topics. ”
This can be done by :

  • Changing the topic scope
  • Adjusting your time frame
  • Choosing a new audience
  • Taking a positive/negative approach
  • Introducing a new format

And if you ’ re still stuck, let ’ s take a look at some first blog post estimate examples .

First Blog Post Ideas

The Difference Between [Niche Topic] and [Niche Topic], Explained by a [Niche Expert]
  • The Difference Between SEM and SEO, Explained by a Marketing Expert
  • The Difference Between Sedans and Coupes, Explained by a Car Mechanic
  • The Difference Between Baking and Broiling, Explained by a Professional Baker
The 10 Best and Worst [Niche Tools] for [Niche Activity]
  • The 10 Best and Worst Writing Software for Fiction Writing
  • The 10 Best and Worst CRMs for Nurturing Prospects
  • The 10 Best and Worst Family Cars for Cross-Country Roadtrips
8 [Niche Activity] Common Mistakes (+ Ways to Fix Them)
  • 8 Non-Fiction Writing Common Mistakes (+ Ways to Fix Them)
  • 8 Salmon Broiling Common Mistakes (+ Ways to Fix Them)
  • 8 Car Maintenance Common Mistakes (+ Ways to Fix Them)
9 Proven Tips for [Niche Activity]
  • 9 Proven Tips for Checking Plumbing Problems under Your Kitchen Sink
  • 9 Proven Tips for Writing a Non-Fiction Bestseller
  • 9 Proven Tips for Doing DIY Car Maintenance
Why We/I Switched from [Niche Tool] to [Niche Tool] (Comparison)
  • Why We Switched from Pipedrive to HubSpot (Comparison)
  • Why I Switched from Microsoft Word to Scrivener (Comparison)
  • Why We Switched from iMacs to Surface Studio (Comparison)
[Niche Tool] vs [Niche Tool]: Which [Tool] is Best for You?
  • Zendesk vs Freshcaller: Which Call Software is Best for You?
  • Air Fryer vs Convection Oven: Which One is Best for You?
  • Mazda Miata vs Toyota Supra: Which Sports Car is Best for You?
The Ultimate Roundup of [Niche Activity] Tips and Tricks
  • The Ultimate Roundup of Novel Writing Tips and Tricks
  • The Ultimate Roundup of Macaroon Baking Tips and Tricks
  • The Ultimate Roundup of Solo Traveling Tips and Tricks

Want some real number examples of web log posts ? See what your first web log mail can look like based on the subject you choose and the audience you ‘re targeting .

2. Target a low-volume keyword to optimize around.

Finding a keyword with moo searches in Google ( we recommend sticking to about 10 to 150 monthly searches ). These topics offer less rival and should therefore allow your newly blog post to rank more easily .
To choose a topic, you can either do a traditional brainstorming school term or carry out keyword inquiry. We suggest the latter because you can actually see how many people are looking for that subject .
now, don ’ triiodothyronine be intimidated by the term “ keyword inquiry. ” It ’ s not precisely for marketers, but for new bloggers, besides. And it ’ s very easily to do .
To jumpstart your keyword research, first begin by identifying the general topic of your blog .
Say you ’ re a plumber. Your general, high-level subject might be “ plumbing ” ( 67K monthly searches ) .
future, put this term into a keyword research tool such as :
When you run this term through the tool, a list of relate keywords will appear. Scan the number and choose one with a lower search volume. For this model, we ’ ll use “ under sink bathymetry ” ( 1.4K monthly searches ) .
Run that keyword in the keyword research cock again. Look at the refer keywords. Find one with a lower search volume. Do that again .
For this exemplar, we ’ ll decide on “ bathymetry problems under kitchen sink ” ( 10 monthly searches ). That ’ s the subject for our foremost post .
TLDR ; Choose a low-volume, low-competition keyword that will ensure your first base post ranks .
For more avail on keyword research, here are more resources you can use :

3. Google the term to understand your audience’s search intent.

You ’ ve got your topic — now, you need to check that the user ’ s search purpose would be fulfilled by a blog post .
What does that mean ?
If person is looking for “ plumbing problems under a kitchen bury, ” they might be looking for a tutorial, a diagram, an article, or a product that can fix the publish. If they ’ ra looking for the first base three, you ’ re good — that can be covered in a blog military post. A merchandise, however, is different, and your web log post won ’ deoxythymidine monophosphate rank .
How do you double-check search captive ?
Google the terminus and look at the results. If other articles and web log posts rank for that term, you ’ rhenium good to go. If you only find product pages or listicles from major publications, then find a modern subject to cover in your first post .
Consider the term “ under sink plumbing bathroom ” ( 30 monthly searches ). It seemed like a perfect fit because it had low monthly searches .
Upon Googling the term, we found product carousels, product pages from Home Depot and Lowes, and guides written by major publications. ( You ’ ll besides want to avoid topics that have been covered by major publications, at least for now. )
TLDR ; Before writing your first blog post about a low-volume subject, double-check the drug user purpose by Googling the keyword. besides, don ’ thyroxine forget to take a look at who ’ mho written about that subject so far. If you see a major mark, consider writing about another subject .

4. Find questions and terms related to that topic.

You ’ ve got a highly unique subject that ’ south been covered by just a few people so far. It ’ s time to flesh it out by covering related or adjacent topics .
Use the follow tools :

  • Answer the Public: When you place your keyword into this tool, it will give you a list of questions related to that term.
  • Google: Google is your best friend. Search for the term and look under “People also ask” and “People also search for.” Be sure to touch upon those topics in the post.

You can besides use these keyword research tools we mentioned above in measure one .

5. Come up with a working title.

You might come up with a few unlike working titles — in other words, iterations of approaching that subject to help you focus your writing .
For model, you may decide to narrow your topic to “ Tools for Fixing Leaky Faucets ” or “ common Causes of Leaky Faucets. ” A work title is specific and will guide your position so you can start write .
Let ‘s take a real mail as an model : “ How to Choose a Solid Topic for Your Next Blog Post. ”
Appropriate, veracious ? The topic, in this case, was probably “ blogging. ” then the working championship may have been something like, “ The work for Selecting a Blog Post Topic. ” And the final deed ended up being “ How to Choose a Solid Topic for Your Next Blog Post. ”
See that development from subject, to working entitle, to final title ? flush though the working championship may not end up being the final title ( more on that in a moment ), it inactive provides adequate information so you can focus your web log mail on something more specific than a generic, overwhelm topic .

6. Create an outline.

sometimes, web log posts can have an submerge sum of information — for the reviewer and the writer. The trick is to organize the information in a way so readers are n’t intimidated by length or come of content. This organization can take multiple forms — sections, lists, tips — whatever ‘s most appropriate. But it must be organized !

Featured Resource: 6 Free Blog Post Templates

Download These Templates for free
Let ‘s take a search at the post, “ How to Use Snapchat : A detailed Look Into HubSpot ’ s Snapchat Strategy. “ There ‘s a set of content in the piece, so it ‘s broken up into a few sections using descriptive headers. The major sections are separated into subsections that go into more detail, making the content easier to read .
To complete this step, all you truly need to do is outline your post. This way, before you start writing, you ‘ll know which points you want to cover and the best order to do so. And to make things even easier, you can download and use our loose blog post templates, which are pre-organized for six of the most coarse blogs. Just occupy in the blanks !

7. Write an intro (and make it captivating).

We ‘ve written more specifically about writing captivating introductions in the post “ How to Write an introduction, ” but let ‘s review, shall we ?
inaugural, grab the reader ‘s attention. If you lose the reader in the first few paragraph — or evening sentences — of the initiation, they ‘ll stop reading ( flush before they ‘ve given your post a fair shake ). You can do this in a number of ways : tell a history or a joke, be empathic, or grip the lector with an concern fact or statistic .
then, describe the function of your post and explain how it will address a trouble the proofreader may be experiencing. This will give the reader a argue to continue reading and show them how the post will help them improve their ferment or lives .
here ‘s an case of an presentation we think does a full subcontract of attracting a subscriber ‘s care right away :
“ Blink. Blink. Blink. It ‘s the awful cursor-on-a-blank-screen experience that all writers — amateurish or professional, aspiring or feel — know and apprehension. And of all times for it to occur, it seems to plague us the most when trying to write an insertion. ”

8. Build out each section of your outline.

The next dance step — but not the last — is actually writing the capacity. We ca n’t forget about that, of course .
now that you have your delineate or template, you ‘re ready to fill in the blanks. Use your outline as a steer and expand on all points as needed. Write about what you already know, and if necessity, conduct extra research to gather more data, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, always try to find accurate and compelling data to use in your post .
If you ‘re having trouble stringing sentences together, you ‘re not alone. Finding your “ flow ” can be challenging for a distribute of folks. fortunately, there are a long ton of tools you can lean on to help you improve your write. here are a few to get you started :

  • Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a number of alternative word choices from a community of writers.
  • ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” designed to help you get words down without having to fuss with formatting right away.
  • Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.

You can besides refer to our complete list of tools for improving your writing skills. And if you ‘re looking for more guidance, the watch resources are chockablock of valuable writing advice :

9. Publish and promote your first post any way you can.

As a modern blogger, you probably don ’ t have a social media following yet. thankfully, you don ’ t need a huge play along before you can create a promotion scheme.
A promotion strategy is your dominate plan for how you create, post, and engage with your social media capacity. It helps you take advantage of social and digital technologies to partake your business, or in this case, your subject. Having a solid promotional strategy offers your audience from different market channels more ways to find your blog posts .
here are more blog post promotion resources :

What makes a good blog post?

Before you write a web log, make certain you know the answers to questions like, “ Why would person keep read this entire blog post ? ” and “ What makes our consultation come back for more ? ”
To start, a good blog military post is interest and educational. Blogs should answer questions and help readers resolve a challenge they ‘re experiencing — and you have to do so in an matter to way .
It ‘s not adequate precisely to answer person ‘s questions — you besides have to provide actionable steps while being engaging. For exemplify, your introduction should hook the reader and make them want to continue reading your post. then, use examples to keep your readers matter to in what you have to say .
Remember, a good web log post is interesting to read and provides educational content to hearing members.

( Want to learn how to apply blogging and other forms of subject marketing to your business ?
Check out HubSpot Academy ‘s free contented marketing course. )

Quick Blog Writing Tips

  • Conduct research if necessary to convey your point.
  • Make your content skimmable; break it into digestible chunks.
  • Include interesting quotes or facts for emphasis on the subject.
  • Paint a full picture with images, graphics or video.
  • Use Grammarly to catch mistakes.
  • If you don’t know where to start, start by telling a story.
  • Reference social media posts.
  • Each sentence should convey a single idea.

While you have several tools and tips already, we wanted to provide you with some formatting guidelines to use before you publish your own .

Blog Format Guidelines

  1. Include H2s to arrange ideas.
  2. Center your Images.
  3. Add alt text.
  4. Keep your sentences clear and concise.
  5. Use media with purpose.

1. Include H2s to arrange ideas.

When you begin typing your web log contentedness, it ’ mho important that you divide paragraphs into sections that make it easier for the lector to find what they need .
If you ’ re barely starting out, then focus on the overarching H2s you want to talk about, and you ’ ll be able to branch off into subheaders and more naturally as you continue .

2. Center your images.

This is a simple practice that can help your content attend more professional with short campaign. Centering your images keeps the reader ’ mho attention careworn to the subject — not searching for elsewhere .
Centering besides looks better when translating from personal computer to mobile devices. As formatting transitions to small screens or windows, a center image will remain the focal degree .

3. Add alt text.

indeed those images you centered earlier, make certain you have descriptive elevation text for them, excessively .
picture elevation text allows search engines, like Google, to crawl and rank your web log military post better than pages lacking the component. It besides leads readers to your blog post if the keywords included are what they searched for in the inaugural place .
Besides SERP features, effigy elevation text is beneficial to readers by providing more handiness. Image alt text allows people to better visualize images when they can ’ deoxythymidine monophosphate see them, and with assistive engineering, can be auditorially read loudly for people to enjoy .

4. Keep your sentences short and concise.

When you begin working on the body of your web log mail, make surely readers can intelligibly understand what you ’ re trying to accomplish .
You shouldn ’ triiodothyronine feel pressure to elongate your post with unnecessary details, and chances are that if you keep it concise, readers will derive more value from your work .

5. Use media with a purpose.

Break up the monotony of your blog post with some multimedia contented where seen fit .
Your reader will enjoy visiting a web log page with images, videos, polls, audio or slideshows as opposed to a page of black and white text .
It besides makes it more interactional and improves your on-page search engine optimization ( SEO ) .
nowadays, do you want some real examples of blog posts ? See what your first blog post can look like based on the topic you choose and the hearing you ‘re targeting .

Blog Post Examples

  1. List-Based Post
  2. Thought Leadership Post
  3. Curated Collection Post
  4. SlideShare Presentation
  5. Newsjacking Post
  6. Infographic Post
  7. How-to Post
  8. Guest Post

1. List-Based Blog Post

List-based posts are sometimes called “ listicles, ” a mix of the words “ tilt ” and “ article. ” These are articles that surrender data in the shape of a number. A listicle uses sub-headers to break down the web log post into individual pieces, helping readers skim and digest your content more well .
As you can see in the case from our blog, listicles can offer versatile tips and methods for solving a problem .

2. Thought Leadership Post

Thought leadership posts allow you to share your expertness on a particular subject matter and share firsthand cognition with your readers .
These pieces — which can be written in the first person, like the post shown above — help oneself you build trust with your hearing thus people take your blog seriously as you continue to write for it .

3. Curated Collection Post

An example blog post featuring a curated collection
Curated collections are a special type of listicle blog post. Rather than sharing tips or methods for doing something, this type of blog post shares a list of real examples that all have something in common in rate to prove a larger point .
In the exercise stake above, Listverse shares eight real examples of development in action among eight different animals — starting with the pepper moth .

4. Slide Presentation

Example slides presentation, HubSpot Culture Code
HubSpot Slides is a presentation instrument that helps publishers package a fortune of information into well shareable slides. think of it like a PowerPoint, but for the web. With this in mind, SlideShare web log posts help you promote your SlideShare so that it can generate a steadily stream of visitors .
Unlike blogs, swoop decks do n’t frequently rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your SlideShare on a blog post, you can share a capital batch of information and give it a luck to rank on Google at the like fourth dimension .
Need some slideshow ideas ? In the case above, we turned our company ‘s “ Culture Code ” into a slide presentation that anyone can look through and take lessons from, and then promoted it in a web log stake .

5. Newsjacking Post

An example of a newsjacking blog post
“ Newsjacking ” is a nickname for “ hijacking ” your web log to break important news related to your industry. therefore, the newsjack post is a type of article whose sole aim is to garner consumers ‘ attention and, while offering them dateless professional advice, prove your blog is a sure resource for learning about the big things that happen in your industry .
The newsjack case above was published by Houzz, a home interior decoration merchant and department of the interior design resource, about a raw mobile app that was launched good for inside designers. Houzz did n’t launch the app, but the news of its establish is no less important to Houzz ‘s hearing .

6. Infographic Post

An example from an infographic blog post The infographic mail serves a similar function as the SlideShare post — the fourth model, explained above — in that it conveys data for which plain blog copy might not be the best format .
For exercise, when you ‘re looking to share a set of statistical information ( without boring or confusing your readers ), building this datum into a well-designed, even engaging infographic can keep your readers engaged with your contentedness. It besides helps readers remember the data long after they leave your web site .

7. How-to Post

Example: How to Write a Blog Post: A Step-by-Step Guide

For this exemplar, you need not look any further than the blog post you ‘re reading right now ! How-to guides like this one help solve a problem for your readers. They ‘re like a cookbook for your industry, walking your hearing through a project gradation by step to improve their literacy on the submit .
The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer .

8. Guest Post

Example of a guest blog post Guest posts are a character of blog stake that you can use to include other voices on your web log. For case, if you want to get an outside adept ‘s impression on a topic, a guest post is perfective for that .
additionally, these posts give your web log variety in subject and point of view. If your customer has a trouble you ca n’t solve, a guest post is a great solution .
If you begin accepting guest posts, set up editorial guidelines to ensure they ‘re up to the same standards as your posts .
So we ’ ve gone through the different types of blog posts you can make, but how do you systematically make quality blog posts that your viewers will enjoy ?
How to Write a Blog Post Graphic

How to Write a Blog Post

  1. Draw from your buyer personas and what you know about your audience.
  2. Pull from your content strategy and/or brainstormed topics.
  3. Identify what’s missing from the existing discourse.
  4. Choose what type of blog post you’re writing.
  5. Generate a few different titles and choose the best one.
  6. Create your outline and designate keyword-rich H2s and H3s.
  7. Write your blog post!
  8. Proofread your post.
  9. Add images and other media elements to support your ideas.
  10. Upload your post into your CMS.
  11. Determine a conversion path (what you want your audience to do next).
  12. Add calls to action to guide your audience to take action.
  13. Link to other relevant blog posts within your content.
  14. Optimize for on-page SEO.
  15. Publish and promote the blog post.
  16. Track the performance of the blog post over time.

1. Draw from your buyer personas and what you know about your audience.

Before you start writing your blog stake, make sure you have a clear sympathy of your aim audience .
Ask questions like : What do they want to know about ? What will resonate with them ?
This is where the process of creating buyer character comes in handy. Consider what you know about your buyer personas and their interests while you ‘re coming up with a subject for your blog post .
For exemplify, if your readers are millennials looking to start a business, you credibly do n’t need to provide them with information about getting started in sociable media — most of them already have that down .
You might, however, want to give them information about how to adjust their social media approach path ( for exemplar — from what may be a casual, personal access to a more business-savvy, networking-focused approach ). That kind of tweak is what helps you publish capacity about the topics your audience actually wants and needs .
Do n’t have buyer personas in station for your clientele ? here are a few resources to help you get started :

2. Pull from your content strategy and/or brainstormed topics.

If you already have a preexistent portfolio to look back on, it would benefit you to pull from those brainstormed post ideas or former contentedness scheme .

3. Identify what’s missing from the existing discourse.

Fill in the gaps of the existing converse in the topic of your choose .
You want to meet a want that hasn ’ t already been met in your subject bunch. differently, you run the risk of writing contented for topics that are already over-saturated. It ’ second hard to beat saturated search queries when you ’ re trying to rank against high authority publications — but not impossible if your content is answering the queries the competition hasn ’ t .

4. Choose what type of blog post you’re writing.

There are several types of blog posts you can create, and they each have different formats to follow .
Six of the most common formats include :

  • The List-Based Post
  • The “What Is” Post
  • The Pillar Page Post (“Ultimate Guide”)
  • The Newsjacking Post
  • The Infographic Post
  • The “How-To” Post

save fourth dimension and download six blog mail templates for free .

5. Generate a few different titles and choose the best one.

Your blog claim should tell readers what to expect, yet it should leave them wanting to know more — confuse, right ?
This is why when you ’ re coming up with a web log post title that you should brainstorm multiple ones rather of equitable one .

6. Create your outline and designate keyword-rich H2s and H3s.

When outlining, you need to center your main ideas with keyword-rich H2s and H3s. These are going to be your headers and subheaders that readers typically search for, and the information that Google crawl when index and rank message .

7. Write your blog post!

We already told you how to build out your draft earlier in the post, so we ‘ll promptly go over the independent points once more .
You ‘ve already outlined your main headings and subheadings, so now ‘s the time to add the body .
Write about what you already know, and if necessary, conduct extra research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, constantly try to find accurate and compelling data to use in your mail .
This is besides your opportunity to show personality in your write. Blog posts do n’t have to be strictly informational, they can be filled with interesting anecdotes and even humor if it serves a aim in expressing your ideas. It besides factors into creating and maintaining your web log ‘s sword voice .
Do n’t be discouraged if you ‘re having trouble stringing sentences together, you ‘re not alone. Finding your “ run ” can be ambitious, but there are many tools to ease the process .

8. Proofread your post.

The edit process is an important separate of blogging — do n’t overlook it .
Ask a grammar-conscious colleague to copy edit and proofread your post. You may besides consider enlisting the serve of The Ultimate Editing Checklist or using a release grammar checker like Grammarly .
If you ‘re looking to brush up on your self-editing skills, turn to these helpful posts for some tips and tricks to get you started :

9. Add images and other media elements to support your ideas.

When you ‘re finished checking for grammar, shift your focus to adding other elements to the web log mail than textbook. There ’ second much more to making a beneficial web log post than copy, here ’ s some stick to elements to add in subscribe of your ideas :

Featured Image

Choose a visually appealing and relevant persona for your mail. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your web log contented .
An example of a featured image on a blog post
For aid selecting an image for your stake, read “ How to Select the Perfect Image for Your Next Blog Post “ and pay near attention to the section about copyright police .

Visual Appearance

No one likes an unattractive blog post. And it ‘s not merely pictures that make a military post visually appealing — it ‘s the format and constitution of the post, besides .
In a well-formatted and visually-appealing web log station, you ‘ll notice that header and sub-headers are used to break up big blocks of text — and those headers are styled systematically .
here ‘s an model of what that looks like :
Visual appearance example in a blog post
Screenshots should always have a similar, defined frame so they do n’t appear as if they ‘re floating in space — that vogue should stay reproducible from post to position .
Maintaining this consistency makes your message expect more master and easier on the eyes .

Topics and Tags

Tags are specific, public-facing keywords that describe a post. They besides allow readers to browse for more content in the same category on your web log. refrain from adding a laundry list of tags to each post. rather, put some think into a web log tagging scheme .
think of tags as “ topics ” or “ categories, ” and choose 10-20 tags that represent all the main topics you want to cover on your blog. then pin to those .

10. Upload your post into your CMS.

You filled out your blog post with all the optimized capacity you can, now is the meter to publish it in your message management system .
You can opt to post your content immediately, save it as a draft, or schedule when you want it to be posted live in lawsuit you adhere to a stake schedule .

11. Determine a conversion path (what you want your audience to do next).

A conversion path is a process by which an anonymous web site visitor becomes a know lead. It sounds simpleton enough, but creating an effective conversion path requires a clear understanding of your prey consultation and their needs .
Having a conversion path is authoritative because when you plowshare your capacity on the web, you should have an idea of what your audience should do future, or in other words, provide them with a path ahead .
The HubSpot Flywheel exemplary is a bang-up example of this as it shows how our organization gains and maintains leads .
HubSpot Flywheel Model

12. Add calls to action to guide your audience to take action.

call to natural process ( CTA ) are a depart of a web page, ad, or firearm of content that encourages the audience to do something. You can add them to your web log post to guide your proofreader with “ following steps ” or a conversion path .
Different types of call to actions include asking readers to :

  • Subscribe to your newsletter to see when you publish more content.
  • Join an online community in your blog domain.
  • Learn more about a topic with downloadable content.
  • Try something for free or discount to convert readers to customers.

To get a better mind of how to make a CTA that readers want to click, we have a whole list of effective call to action examples for you to check out .

13. Link to other relevant blog posts within your content.

When you ’ rhenium completing your web log post, you should link relevant message throughout it. An effective way to do this is to link within the same content bunch .
Keeping relevant content throughout your post can provide your readers with more helpful information, and potentially boost search engine rankings with corresponding longtail keywords .
But we ’ ll talk more about how to improve your ranking in the next pace .

14. Optimize for on-page SEO.

After you finish writing, go back and optimize the on-page elements of your post .
Do n’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you ‘re targeting, and it wo n’t impact reader experience, do it. If you can make your URL inadequate and more keyword-friendly, go for it. But do n’t cram keywords or shoot for some arbitrary keyword density — Google ‘s smart than that !
hera ‘s a little blog SEO reminder about what you should review and optimize :

  • Write your meta description.

Meta descriptions are the descriptions below the post ‘s foliate entitle on Google ‘s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “ Learn, ” “ Read, ” or “ Discover. ”
While meta descriptions no long factor into Google ‘s keyword ranking algorithm, they give searchers a snapshot of what they ‘ll get from reading the post and help improve your clickthrough rate from search .

  • Optimize your page title and headers.

Most blogging software uses your post title as your page style, which is the most authoritative on-page SEO element at your disposal. But if you ‘ve followed our rule thus far, you should already have a function claim that will naturally include keywords or phrases your aim audience is interest in .
Do n’t over-complicate your title by trying to fit in keywords where they do n’t naturally belong. With that said, if there are clear opportunities to add keywords you ‘re targeting to your mail title and headers, feel free to take them. besides, try to keep your headlines short-change — ideally, under 65 characters — therefore they do n’t get truncated in the search engine results .

  • Consider anchor text best practices as you interlink to other pages.

Anchor text is the word or words that link to another page — either on your web site or on another web site. Carefully select which keywords you want to link to other pages on your locate because search engines take that into retainer when ranking your page for certain keywords .
It ‘s besides important to consider which pages you link to. Consider linking pages that you want to rank for a particular keyword. You could end up getting it to rank on Google ‘s first page of results alternatively of its second page — and that international relations and security network ’ thymine small potatoes !

  • Write alt text for all of your images.

Alt textbook conveys the “ why ” of an visualize as it relates to the message of your web log post to Google. By adding elevation text correlate to the topic clusters and keywords of the mail, Google can better direct users ’ searches to you .

  • Check that all images are compressed for page speed.

When Google crawls different websites, a page ’ second warhead accelerate holds weight in page rate. Make sure the images you include throughout the page aren ’ t unnecessarily boastfully to shorten the duration it takes to load .
Use apps like Squoosh to minimize the size of your images without losing the quality .

  • Ensure that your blog post is mobile friendly.

More than 60 % of organic visits are carried out on a mobile device. As such, having a web site with a responsive purpose is critical. In addition to making sure your web site ‘s visitors ( including your blog ‘s visitors ) have the best know possible, optimizing for mobile will score your web site some SEO points .

15. Publish and promote the blog post.

Share your post across all the marketing channels in your repertoire. The far the reach, the more of a possibility that readers will find it .
Channels to expand your blog post promotion scheme include :

  • Social Media Marketing: Sharing your content on the most popular social media networks like Twitter, Instagram, TikTok, etc.
  • Email Marketing: Sharing the newest post with your email subscribers to find.
  • Boosted Posts or Paid Ads: Allocating budget toward advertisement on search engines inorganically.
  • Word of Mouth Marketing: Actively influencing people to read your content organically.

16. Track the performance of the blog post over time.

Your post is published for the global to see, make certain you ’ re keeping an eye on its performance over time so you can see if your blog stake scheme is working well enough for your goals.

There ’ s a overplus of web site traffic psychoanalysis tools that you can take advantage of to better understand your audience ’ sulfur behavior on your blog posts .

Ready to blog?

Blogging can help you build sword awareness, become a thought-leader and technical in your industry, attract qualified leads, and boost conversions. Follow the steps and tips we covered above to begin publishing and enhancing your web log today .
Editor ‘s note : This post was in the first place published in October 2013 and has been updated for breadth .

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Category : How To

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