How to Use Snapchat: A Guide for Beginners

In this novice ’ second template, you ‘ll learn how to use Snapchat and get all the information you need to start using the app like a pro. ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers ? Learn how to use Snapchat to your full advantage and drive more brand engagement, awareness, and gross. We ’ ve got you covered every step of the way .
Bonus: Download a spare guide that reveals the steps to create customs Snapchat geofilters and lenses, plus tips on how to use them to promote your business .

What is Snapchat?

Snapchat is a ocular social media platform where users can share flit pictures and videos.

After launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the lead social media platforms in the global. And like Shakira ’ s hips, the Snapchat stats don ’ metric ton lie. As of July 2021, the platform has 293 million casual active users —a increase of 23 % class on year .
Nowadays, Snapchat gives you the power to record and share know video, situate friends on an engage map, experience augmented reality ( AR ), and much more. Pretty cool, huh ?
New features are at the vanguard of what makes Snapchat a unique tool for business owners and regular users alike .
It ’ s clear that Snapchat hard has a seat at the postpone of sociable media giants—even if its users ’ demographic skews more toward the Millennial and Gen-Z cohorts .
distribution of active Snapchat users worldwide
source : Statista : distribution of Snapchat users worldwide as of July 2021, by age and gender
If your target audience is under 34, Snapchat might be the arrant chopine for your business—especially if you operate in the direct-to-consumer grocery store. A huge 60 % of Snapchat users are more likely to make urge purchases, which signals that the chopine can increase your sales, drive more gross, and translate to a positive return on investing ( ROI ) .

Snapchat features and terminology

Snapchat is brimming with features that will help you drive audience betrothal and build sword awareness. But first, let ’ s take a look at some keystone Snapchat terminology .
Available to all users since day one, a Snap is a visualize or video recording that you send through the app to one or more of your friends .
A video tear can be a maximal of 60 seconds retentive ( known as a Long Snap ). Keeping in line with the app ’ s original sport, Snapchat doesn ’ thymine hold onto any photograph or video content—the chopine deletes content after the recipient role has viewed the Snap .
Stories are Snaps that you ’ d like to contribution with all your Snapchat friends. Stories stay on the app for 24 hours before being deleted. If you ’ d like to save your Story, you can download them to your device ’ mho television camera seethe or save them to Memories .
Custom Stories
Custom Stories allows you to create Stories together with other people from your friends ’ list .
A Snapstreak ( or Streak ) tracks how many back-to-back days you and a supporter contribution Snaps. You ’ ll see a flame emoji adjacent to your ally ’ randomness identify, with a number indicating how many days you ’ ve kept the Streak going .
A Snapchat percolate is a fun manner to jazz up your Snaps by adding an overlie or other extra effects. Filters can change based on especial events or holidays, location, or time of day .
Lenses are where AR comes into looseness. Snapchat Lenses allow you to add 3D special effects, objects, and characters to your photos or videos. Unlike filters, you use lenses while you are taking a Snap .
Similar to Filters, Geofilters are alone to your stream location. To enable Geofilters, you have to turn on your location in Snapchat. You can besides create a custom-made Geofilter for a fiddling as $ 5—great for build brand awareness or showcasing an event .
Snapcodes are unique QR-style codes that you scan to add friends or access features and content on Snapchat. Each user is automatically assigned a Snapcode, and you can create extra Snapcodes that link to any web site .
Chat is Snapchat ’ randomness interpretation of instantaneous messenger for individual and group chats. Messages disappear after they ’ re viewed .
Memories are Snaps and Stories that you can save for viewing late, preferably than allowing them to disappear. Think of Snapchat Memories as your personal photograph album that you can view anytime .
Friends are people who you ’ ve added on Snapchat ( or they ’ ve added you ! ) You can share Snaps, Stories, and early content with your friends ’ tilt .
Discover is a Snapchat blind where brands share Stories with the app ’ s bombastic audience. Perfect for businesses, publishers, and content creators looking to increase engagement and build trade name awareness.
Snap Map
Snap Map shows your location and the locations of all of your friends. You can view Snaps submitted to the Snap Map from across the populace. Of course, if you don ’ metric ton want to contribution your location, you can constantly put yourself in Ghost Mode .

Context Cards
Context Cards use information from Snapchat ’ s partners to provide extra information about a place mentioned in a Snap or allow you to take actions like booking a depend on or reserving a table for dinner. You can access Context Cards by swiping up on a Snap or Story .
A Bitmoji is a cartoon avatar that represents you. fully customizable in the Snapchat app, Bitmoji allows you to add personality to your profile and account .
not to be confused with the fame messaging app of the same identify, Snapchat Cameos are animated gifs that you can customize with your confront and send to friends .
Snapchat ’ s Spotlight sport is the position to parcel video capacity with a public hearing. Like TikTok and Instagram Reels, Spotlight allows users to post 60-second videos to the app ’ second Spotlight section. Think of Spotlight as a set to contribution your best contentedness in the hope that it goes viral .

Powered by Square, Snapcash is a debauched, free, and easy way to send money to your friends via the Snapchat app .

How to set up a Snapchat for Business Account

To execute any market campaigns on Snapchat, you ’ ll need to register for a Snapchat business account. The serve takes seconds, and we ’ re here to help you at each gradation .

1. Download the free Snapchat app

Go to the App Store ( for Apple io ) or the Google Play Store ( for Android ) and download the app to your device .

2. Create a regular Snapchat account

Before you set up a Business account, follow these steps to create a regular account :

  1. Open the Snapchat app and tap Sign Up. Next, enter your first and last name and tap Sign up & Accept.
  2. Enter your birthday and tap Continue.
  3. Create a username that represents your company. Snapchat will suggest available usernames if the one you choose isn’t available. We recommend choosing a username that you won’t regret later; the only way to change your username is to create a new account. Tap Continue.
  4. Create your password and tap Continue.
  5. Enter your email address and tap Continue.
  6. Enter your phone number and tap Continue. Snapchat will send a verification code to your mobile phone. Enter this when prompted, and Snapchat will verify your account.

3. Register for a Business Account

now that you ’ ve set up a personal Snapchat profile, you can register a Business Account. To do so, follow these steps :

  1. Head to the Snapchat Ads landing page on your device or computer.
  2. Tap Create an account, and it’ll take you to the following screen.
  3. Because you’ve already created an account, tap Log In at the top of the screen and enter your username or email and password for the account you just created.
  4. Enter your business name, email address, and name. Tap Next.
  5. Add the primary location that you conduct business.

sign up for Snapchat account
immediately you ’ re all located to start using Snapchat for selling purposes !

How to navigate Snapchat

If you ’ re familiar with other social media apps, navigating Snapchat should come easily to you .
If you ’ ra diffident, we ’ ve broken down each screen, how to access them, outlined their determination, and set you on the justly path for learning how to use Snapchat to its wide likely .

Camera screen

think of the camera screen as your home screen. here, you can take Snaps, air Snaps, and navigate to other areas of the app :

  • Swipe left for the Chat Screen.
  • Swipe right for the Stories Screen.
  • Swipe up for the Memories Screen.
  • Swipe down for the Search Screen.

On the right side of the Camera Screen is a toolbar. here, you can control camera settings such as flash, interchange between front or back-facing television camera, set a self-timer, adjust the focus settings, and add a grid to your camera screen for more accurate Snapping .
camera screen toolbar

Chat screen

The Snapchat Chat Screen is where you ’ ll find “ everything that has to do with your friends. ” here, you can chat with friends, view Snaps that they ’ ve mail you, edit your friend ’ s tilt, and make audio and video calls .

How to use Snapchat’s Chat feature

Snapchat ’ s Chat feature allows you to connect with friends one-on-one or have a group chat with respective people. For individual chats, messages delete automatically once you both leave the conversation. Group chat messages are besides deleted after 24 hours .
If you don ’ deoxythymidine monophosphate want a message to disappear, you can press and hold it to save. Keep in mind that other people in the chat will see that you ’ ve done therefore since the background of the message will turn gray .

How to chat with one friend

To get a conversation going with a supporter, tap their name on the Chat Screen, or tap the amobarbital sodium picture in the bottom correct corner and select the friend you ’ d like to start chatting with .

How to start a group chat

To chat with multiple friends, tap the blue icon in the bottom right field corner, select the friends you ’ d like in your group chat, and then tap Chat .

How to add friends on Snapchat

Snapchat without friends is like going to a party and being the alone person in the room—dullsville ! To get the most out of Snapchat, you ’ ll indigence to add fresh friends. You can add people you know from your contacts, but Snapchat gets a whole fortune more absorb when you branch out a little. here ’ sulfur how :

Add by Snapcode

To add a friend using Snapcode, plainly open Snapchat, point the Snapchat television camera over the other exploiter ’ s Snapcode, then tap Add Friend .

Add by Name

On Snapchat, you can search for and add friends by their very appoint or username. Tap the blow up glass on the top bequeath of the Chat Screen, and type in who you ’ ra looking for. then, if they ’ re using Snapchat ( and have a populace profile ), you can add them as a friend .

Quick Add

Snapchat ’ s Quick Add feature of speech is similar to suggest contacts on other social media apps. The feature suggests people you may want to connect with based on your reciprocal contacts, equally well as the contacts on your telephone.

To use the Quick Add have, open the Chat Screen, and a list of users will appear in the lower half. Tap the +Add button next to the drug user you want to add as a acquaintance .
You may not see name suggested in Quick Add until you have started to build up your Snapchat network .

How to accept a friend request on Snapchat

When another user sends you a supporter request on Snapchat, you have to accept it before you are connected. To accept a ally request ,

  1. Open Snapchat and tap on the Profile circle on the top left of the screen
  2. Tap Added Me.
  3. Tap the + button next to your friend’s username to accept their friend request

Profile screen

In the amphetamine correctly corner of the camera screen is an icon with your Bitmoji ( if you ’ ve bent one up ). Tap this to access your profile screen. You can find a collection of your Snapchat information on this screen, for example, your explanation information, Bitmoji, location on the Map, Story management, and more .

Stories screen

Swipe right to entree the Stories sieve. here, you ’ ll find your Stories, your friends ’ Stories, and Stories from brands and creatives in the Discover part .
To move through Stories, merely tap the screen, and the app will mechanically move to the adjacent Snap in the Story. When a Story ends, Snapchat will mechanically move on to the adjacent Story. Easy !
Need a morsel more guidance ? We ’ ve detailed precisely how to create a Snapchat Story a moment further gloomy this post .

Memories screen

Who doesn ’ triiodothyronine beloved looking back on cherished memories ? fortunately, this bang-up Snapchat sport allows you to swipe up from the television camera screen and revisit Snaps and Stories from days gone by .
Flick between your Snaps, Stories, Camera Roll, and secret Snaps along the independent menu at the clear of the filmdom .

How to use Snapchat Memories

Snapchat Memories allows you to save Snaps and Stories to view them late or even repost them .
You can save any Snap to Memories by tapping the Save button. You can besides choose to save all Snaps to Memories by nonpayment .
Open the Snapchat app and swipe up or tap the little circle below the capture button to view your Memories .
Want to know more about what you can do with Snapchat Memories ? We ’ ve got a post on how to use Snapchat Memories to grow and engage your audience .

Map screen

possibly the coolest feature on Snapchat is the Snap Map. On this screen, there are a few things you can do :

My Bitmoji

Bitmoji is all about showing the world your personality. On the Snap Map, you can change your Bitmoji to reflect what you ’ re up to. For example, if you ’ re at a club getting your dancing on, change your Bitmoji to one of you poppin ’ some moves ! Or, if you ’ re hard at ferment at a local coffee denounce, update your Bitmoji to reflect you sipping on a brew .
Bitmoji on Snap Map


See what ’ second going on around you by tapping the Places icon on the bed of the Map screen. The Map will come to life and indicate you democratic spots near your localization. Click on a location to access details, such as opening times, popular times to visit, and touch information. You can even send place recommendations to your friend number .


Tap the Friends icon on the Snap Map to locate your friends. You can besides see places they ’ ve been to angstrom well as engage with Snaps at unlike locations across the world !

Search screen

Swipe down on the television camera screen or tap the overstate glass in the clear leave corner to access the Search screen. here, you can search Snapchat, access games, promptly add friends, and check out what ’ second presently trending on Snapchat .

Spotlight screen

Access the Spotlight Screen by tapping the triangle picture on the Camera screen door ’ s lower menu. This screen is the topographic point to find and interact with light viral videos from across the platform .

  • Tap the heart button to favorite a Spotlight video
  • Tap the arrow button to send a Spotlight video to a friend
  • Tap the three dots button to subscribe to the creator’s content or report inappropriate content

How to create a Snap

sure, viewing Snaps is fun, but you ’ ll besides need to know how to create Snaps of your own. When you open the Snapchat app, it goes immediately to the camera screen, so you ’ re all sic to start Snapping .

1. Take a picture or video

To take a picture, tap the round capture button at the bottom of the screen .
Hold the capture button down to take a video, and a bolshevik marker will appear to indicate that that app is recording. You can capture up to 10 seconds of video in one Snap. If you keep holding the button down, it will record multiple Snaps up to 60 seconds of video .
To take a selfie, flip the television camera on your screen by tapping the square arrows icon in the top right corner or double-tapping anywhere on the blind. If you don ’ thyroxine like the photograph or video, tap the X icon in the circus tent leftover corner to discard and try again .
capture picture of autumn leaves

2. Get creative

once you take your Snap, it ’ mho time to unleash your creative side ! You can dress up your Snap with advanced tools and filters .

Creative Tools

The follow creative tools appear on the justly of your sieve :

  • Caption (T icon): Add text, complete with bold, italics, or underline styles. You can also use the @ symbol to mention friends in your Snaps.
  • Doodle (pencil icon): Snapchat’s drawing tool. You can change the color and size of your brush or tap the heart icon to draw with emojis.
  • Stickers (a square icon that resembles a sticky note): Add stickers from the Snapchat library.
  • Scissors (scissors icon): You can select just about any part of a Snap to turn it into a sticker you can use on your current Snap or save for the future.
  • Music (music note icon): Tap the music icon to add the hottest jams to your Snap. You can browse by playlists, search for specific artists or songs, and edit the music snippet you want on your Snap.
  • Link (paperclip icon): Tap this icon to enter the URL of any webpage. When your friend views your Snap, they can swipe up to find the linked webpage.
  • Crop (two right angles icon): Tap this to crop and zoom in or out of your Snap.
  • Timer (stopwatch icon): Select the amount of time that your Snap will be viewable—up to 10 seconds. Or, choose the infinity symbol to let your friends view the Snap for as long as they like.

You can besides add filters and lenses—more on this below !

3. Send your Snap

once your Snap is cook to go, click the chicken Send To arrow icon on the bed properly of the filmdom. then, blue-ribbon which contacts you ’ d like to send the Snap to by checking the boxes beside their names. You can besides add your Snap to your Story and your Snap Map .
once your Snap is sent, the app will take you to the Chat Screen .
To send multiple Snaps, repeat the process above. Your acquaintance will receive your Snaps in the decree you sent them .

How to view a snap

You now know how to create and send a Snapchat. But, do you know how to view Snaps ? It ’ second easy :

  1. Swipe right from the camera screen to open the Chat screen.
  2. If friends have sent you Snaps, you’ll see an icon next to their username. Depending on the type of message sent, the icon will vary in color:
    1. Blue: a Chat message with no Snap attached
    2. Red: a Snap, or multiple Snaps, will play in sequence without audio
    3. Purple: a Snap, or multiple Snaps, will play in sequence with audio (Pro tip: If you’re viewing Snaps in public, turn your media volume off and view them in silence—or wait and watch them later.)
  3. Tap on the message to open it. If you’ve been sent multiple Snaps from the same friend, you’ll view them in sequence. The outer ring of the timer shows you how much time is left in the current Snap. Tap once to skip to the next message or swipe down to exit the Snap.
  4. Replay the Snap. Tap and hold down your friend’s name, then tap the Snap to view it again. Don’t leave the Friends screen, or you won’t be able to replay the Snap.
  5. Take a screenshot (if you dare). You can take a screenshot of Snaps that people send you (the same way you usually would on your phone). However, Snapchat will notify the person who sent you the Snap that you took a screenshot.

note : You can besides set up push button notifications on your telephone for new Snaps .

How to create Snapchat Stories

A Snapchat Story is a collection of Snaps captured within the past 24 hours. By default, your Story is visible to all of your friends, and they can view the Snaps in your floor as many times as they like. You can limit who sees your fib by changing your privacy settings .

How to create and edit your Story

Add Snaps to your Story

Follow the instructions we ’ ve detailed above on creating a Snap, then tap the Story clitoris at the bottom left of your sieve. ultimately, tap Add, and the Snap will become part of your Story .

Delete a Snap from your Story

From the television camera filmdom, tap the circular picture in the identical top impart of the screen ( you should see your most holocene Snap there ). then wiretap My Story. Tap any Snap to view it, tap the three dots in the top correct corner, and tap Delete Snap .

Save your Story

Remember, your Story is a rolling archive of the past 24 hours. If you ’ d like to hold on to a Story longer than that, you can save it. From the television camera screen, tap the profile icon in the top left corner, then tap the download button beside My Story to save your current report to Memories or your television camera cast .

See who’s viewed your Story

Tap the eye picture on any Snap within a floor to see who ’ s viewed it. ( professional tiptoe : You can only find out how many people viewed your history while it ’ randomness be. Once it ’ sulfur disappeared, so does the view tracking. )

How to view someone’s Story

From the camera riddle, tap on the Stories icon in the bed right corner. You ’ ll see a list of contacts who ’ ve updated their stories. To view the Story, tap on your friend’s username .
once you ’ re viewing the Story, you can tap to go to the future Snap, wiretap on the leave english of the riddle to go back to the previous Snap, swipe left to skip ahead to the next Story, pilfer correctly to go back to the former Story, swipe devour to exit the Story, or swipe up to start a Chat with your acquaintance .

How to create a Custom Story

You can create a share Story with your friends. Custom Stories can contain up to 1,000 snaps, and they last ampere long as person adds a Snap every 24 hours .

  1. From the camera screen, tap the Profile icon in the top left corner.
  2. Tap + New Story on the top right.
  3. Choose to create a Custom Story.

How to use Snapchat Lenses

Want to make your Snaps pop ? Apply a Snapchat Lens. They ’ re a wildly popular format that helps your contentedness stand out. As of July 2021, there are over 2 million lenses to choose from, so you ’ ll be certain to find matchless that suits your brand ’ randomness style .
Lenses are a special AR effect that ’ s applied directly to the faces in the Snap. Unlike the creative tools and filters you apply after taking the Snap, you add Snapchat lenses before tapping the capture clitoris. here ’ south how :

  1. Point the camera at your face (with the selfie camera) or a friend’s face (with the front-facing camera). You can include multiple people in your Snap if you choose.
  2. Tap on one of the faces on the screen. Lenses will pop up at the bottom.
  3. Scroll through the available lenses to preview the effects.
  4. Some lenses have prompts like “open your mouth” or “raise your eyebrows.” Once you follow the prompt, your Snap will take on a new form.
  5. Once you find a lens you like, tap the capture button to take a picture or hold down the capture button to take a video.

Snapchat Lens baby yoda

How to use Snapchat Filters

To access Snapchat filters, pilfer left or right on your Snap. The available filters include color effects, vacation graphics, timestamps, or Geofilters based on your localization. In summation, you can press the stack icon that appears under the early creative tools to apply multiple layers of filters to your Snap .

How to use Snapchat on your calculator

Snapchat is developed for io or Android devices, which means the app international relations and security network ’ deoxythymidine monophosphate very built to use on a personal computer or Mac. For exercise, there ’ s no vane lotion Snapchat that has a login for you to browse Snaps and Stories on a desktop—unlike Instagram, Facebook, and even TikTok .
however, if you ’ ra diamond about learning how to use Snapchat on-line, there is a workaround .

How to use Snapchat on PC

It ’ s crafty, but you should be able to get Snapchat improving and running on your personal computer. here ’ second how :

  1. Open up a new tab in your chosen web browser.
  2. Head to the Bluestacks website, download their Android emulator (an .exe file) and install it on your PC.
  3. Once installed, open Bluestacks and double click on the Google Play Store icon, and sign in with your account information.
  4. Search for Snapchat. It should be the first result you see in the drop-down menu.
  5. On the Snapchat app landing page, click the Install button.
  6. Once Snapchat is installed, click Open to launch the app in Bluestacks.

Have worry using Snapchat on your personal computer ? You might get an mistake message saying that something has gone ill-timed. This international relations and security network ’ metric ton an issue with your Google Play bill ; Snapchat is in the action of clamping down on emulators using its app, so you might just have to bite the bullet train and use a smartphone for your Snaps .

How to use Snapchat on Mac

Are you looking to use Snapchat on an Apple Mac ? unfortunately, you won ’ t find the app in the Mac App Store and will have to perform a exchangeable workaround to use Snapchat on your Mac.

  1. Open up a new tab in your chosen web browser.
  2. Head to the Bluestacks website, download their Android emulator (a .dmg file).
  3. Open the .dmg file and go through the installation process.
  4. Click Open, then Install Now.
  5. Once installed, open Bluestacks and double click on the Google Play Store icon, and sign in with your account information.
  6. Search for Snapchat. It should be the first result you see in the drop-down menu.
  7. On the Snapchat app landing page, click the Install button.
  8. Once Snapchat is installed, click Open to launch the app in Bluestacks.

If you find that your Mac won ’ thymine open Bluestacks, head to Preferences > Security & Privacy > General > Allow Apps. Remember that each time you want to use Snapchat on your Mac, you ’ ll motivation to open Bluestacks first base .
And that ’ s it ! You ’ re nowadays more than quick to start using Snapchat and elevate your business. Want more tips ? Check out our article on Snapchat hacks to take your skills to the adjacent level .

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