How to Schedule Facebook Posts to Be More Efficient and Get Better Results

think this scenario : You have planned to post once a day on Facebook this workweek. On Monday dawn, you log in to Facebook and navigate to your company ’ south Facebook Page. You spend some time crafting the perfect post and wait for the supposed best prison term to post. You read that 3pm is a effective time as people are taking a break from work and checking Facebook. So you wait… At 2:55pm, you go spinal column to the browser tab that has been opened since 10am. When the clock strikes 3pm, you hit “ Publish ”. Woohoo ! And then you repeat that for the following four days.

If that ’ s not excessively far from your daily experience, I would love to suggest a simple tactic that can help you get better results and make you a better marketer… Scheduling your Facebook posts. Keen to find out more ? Let ’ s read on . Buffer can help you with Facebook scheduling, managing multiple Facebook Pages, and more. We would love for you to give it a judge and see the difference .

3 benefits of scheduling your Facebook posts

You might be wondering, “ the way I post on Facebook is fair fine. Why do I have to change ? ” Well, here are three top benefits of scheduling your Facebook posts, compared with publishing it manually yourself. ( Oh, and if you are thinking that Facebook might penalize you for using a third-party cock, we ’ ll discourse that in just a moment. )

1. Maintain consistency and quality

The biggest benefit of scheduling your Facebook posts is to ensure that you ’ re posting systematically and to maintain the quality of your posts. quantity and timbre. When you are scheduling your Facebook posts, you’re essentially planning ahead.Buffer scheduled Facebook posts For example, on Monday, you plan out all five posts for the week. Because you ’ re scheduling the posts to be published mechanically, you won ’ metric ton miss posting something tied if you are busy — consistency. And because you dedicate time to crafting your posts in advance ( rather than thinking of something on the spot every time ), you can create higher quality content — quality .

2. Reach a wider audience

Publishing a post on Facebook directly is by and large fine… until you want to post at a time outside of your working hours to reach your audiences at unlike times of the day. You might have to excuse yourself from a dinner just to hit the print clitoris. Or worse, wake up in the middle of the night to do that. When you schedule your posts, your posts will be published mechanically at your chosen times. Whether it ’ s 7pm or 2am, it ’ ll about seem like you published it manually yourself. This way, you’ll be able to reach more people around the world who are checking Facebook at various times of their day. This is specially helpful for businesses with an external audience but besides businesses in places where the population is spread across several time zones ( e.g. US and Europe ) 5 .US population by time zone

3. Become more efficient

finally, scheduling your Facebook posts can make you a better marketer. According to the American Psychological Association, numerous studies have found that multitasking reduces one ’ s productivity. While switching between crafting a Facebook post and your other tasks for the day might not seem like much, research has found that “ tied brief mental blocks created by shifting between tasks can cost american samoa a lot as 40 percentage of person ’ south fat prison term ” .2Multitask vs Focus just consider the things you can do if you get back that 40 percentage of your time ! 3 While scheduling Facebook posts sounds attractive, many people have a concern once they research into scheduling… Facebook doesn ’ deoxythymidine monophosphate seem to like third-party tools. It is much said that Facebook penalizes posts from third-party tools by showing the posts to fewer people organically than posts published directly on Facebook. How true is that ? We recently did an experiment with Buffer, Hootsuite, and CoSchedule to see if that ’ s dependable. We found that there wasn ’ t a significant deviation in reach whether we scheduled posts using a third-party tool or published posts directly on Facebook. Some scheduled posts from third-party tools even reached more people than the Facebook posts published immediately on Facebook .

How to schedule Facebook posts with Buffer

so how do you schedule Facebook posts ? There ’ rhenium respective methods. Facebook itself offers a native feature of speech that allows admins and editors to schedule posts to a page or a Group. here ’ s a quick steer from Facebook on how to schedule Facebook posts. If you are managing multiple Facebook Pages ( or multiple social media profiles ), we hope the best way for you would be to use Buffer .

How to schedule a Facebook post in four simple steps

  1. Go to your Buffer dashboard
  2. Select your Facebook Page or profile
  3. Craft your Facebook post
  4. Schedule your post

1. Go to your Buffer dashboard

once you ’ ve signed up for Buffer and connected your Facebook Page ( Group or profile ), you ’ ll be brought to your Buffer splashboard. here ’ s how it ’ ll expect like :Buffer dashboard

2. Select your Facebook Page or profile

following, select the Facebook Page or profile you want to post to, in the left-side column and click on the composer ( “ What do you want to parcel ? ” ). A popup where you can craft your tweet will appear .Buffer dashboard: Create a post here are two quick tips for you :

  • If you have connected multiple social media profiles to your Buffer account, be sure to select the Facebook Pages(s) that you want to schedule posts for.
  • If the post is suitable for other social media networks like Twitter, you can also select those profiles and create scheduled posts for them at the same time.

3. Craft your Facebook post

next, let ’ s create some contentedness ! What content should you be sharing ? here are some ideas ( and examples ) for your inspiration :

Post edu-tainment content. We found that capacity that is either educational or entertaining frequently performs good on Facebook. Best if it is both educational and entertain ( hence “ edu-tainment ” ) ! Curate top content. Curating and sharing top posts from our peers in the diligence has helped us grow our Facebook reach importantly. These pieces of testify capacity have often become our best posts in terms of reach, which besides grew our employment and Page Likes. Share videos. Video has been and still is the most popular contented type on Facebook. Buzzsumo conducted a inquiry on 880 million Facebook posts found that television posts have the highest average engagement and twice the charge of engagement of early mail types on average4. If you schedule videos with Buffer, your video will appear merely like you uploaded it directly to Facebook — which is  once you ’ ve crafted your post, you have a few schedule options :Scheduling options yay ! You have just scheduled a Facebook mail !

Bonus: Buffer browser extension

You can besides create a Facebook post via the Buffer browser extension. For exercise, whenever you see a capital slice of capacity that ’ s relevant to your Facebook audience, you can click on the Buffer browser extension push button and share that piece of content as a schedule Facebook post. here ’ s how the browser elongation looks like :Buffer browser extension

3 Facebook scheduling quick tips

now, scheduling your Facebook posts is lone half the story. To maximize your results on Facebook, hera ’ s the early one-half : tips and tricks to ensure that your Facebook posts reach and prosecute angstrom many people as possible. Let ’ s go through them one by one .

1. How often to post on Facebook

When you are setting up your poster schedule, one wonder you might have is “ How much should I be posting ? ”. ( The other question is likely “ what times should I be posting ? ” We ’ ll cover that adjacent ! ) There likely international relations and security network ’ t a definite answer to this interview as it depends on your hearing ’ mho preference and your capacity for creating newly contented. But in case it ’ south helpful to have a benchmark to work from, we recently studied our own Facebook Page and found that posting one to two Facebook posts per day helped us grow our reach by three times !Facebook reach growth This recommendation is alike to the findings of Coschedule ’ s research, which looked at 12 different studies on posting frequency for Facebook .

2. Best time to post on Facebook

The future interrogate, “ what times should I be posting ? ” While there are many studies that suggest the “ best times to post ” ( including ours ), we ’ ve learned that there international relations and security network ’ thymine a set of universal best times to post on Facebook. That ’ south because every business has their own singular audience. What diligence are you in ? Where is your hearing based ? When are your followers checking Facebook ? All these different factors influence your best times to post. So instead of the universal best times to post, look for your best times to post. A way to Facebook Page Insights, under the “ Posts ” yellow journalism .Facebook Insights: When your fans are online If you would like to read more about finding your best clock time to post on Facebook, here ’ s a completed guide on that subject .

3. What can be scheduled (and what cannot be)

last, another crucial information to know is what can be scheduled to Facebook ( and what can not be ). Knowing the limitations will allow you to better plan your social media posting in advance. Things that can be scheduled

  • Text updates
  • Images (up to four images with Buffer)
  • Videos
  • Links

Things that cannot be scheduled

  • Photo albums
  • Events
  • Check-ins
  • GIFs

Another capital thing to note is that many social media scheduling tools do not have the more advance settings such as tag, choosing a prefer consultation, or adding a product tag. If you would like to use these features, you can do therefore by creating and publishing your posts on Facebook directly. ( Thanks, Cara Parrish, for mentioning this ! )

Over to you: What do you think of scheduling?

For many sociable media managers, social media schedule tools are a lifeguard. These tools help them improve their social media performance and save them clock ( and their evenings and weekends ). If you have always been going to Facebook to publish your posts, scheduling your Facebook posts might sound like an strange recommendation. If you have any thoughts or concerns about scheduling your Facebook posts, I would love to hear and discuss them with you in the comments section below. If you would like to see how scheduling Facebook posts can help you with your Facebook marketing,  we would love for you to give Buffer a try and see the difference.

— double recognition : photograph by Kaylah Otto on Unsplash
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