We ‘ll be honest : blogging is n’t the easiest way to make money. But, the big thing is that anyone can do it, and it looks amazing on your CV .
All you need is something interesting to say and enough patience and commitment to build traffic and a pursue. But how do successful bloggers make their money ? We ‘ve interviewed a couple of them to reveal their monetization secrets.
Reading: How to make money from blogging
Our scout gives you a concrete action plan to get your blog off the grind and grow it into a profitable small business from home .
How to start a blog
You have two main options when it comes to actually setting up a web log – you can use a free blogging platform, or you can create your own web site. We ‘ll take you through both, outlining their pros and cons .
Free blogging platforms
Best for: Casual bloggers and those not matter to in making money from their blog .
Pros: Super easy to set up and wholly free .
Cons: Limits on customisation and video/image uploads, you frequently ca n’t place adverts or use affiliate links, you ca n’t create a customs URL and the platform retains the correctly to delete your web log .
A draw of platforms will allow you to set up a web log for free, and they ‘re super easily to use. If you ‘re precisely wanting to blog casually at first, this could suit you well .
But, release blogging platforms can be very limiting. You ‘ll lone be able to customise to a limited extent, and your web log will have a memory limit which could make it harder to upload big videos and images .
Another drawback is that your blog URL will be something like ‘www.yourblog.wordpress.com ‘ with the chopine post .
Most release blogging platforms besides do n’t allow you to place streamer adverts or affiliate links on your site, which are key gross streams for most bloggers .
however, if these things do n’t bother you, hera ‘s a immediate summation of the best free on-line blogging platforms .
Best blogging sites
- WordPress.com – This is a free basic blog hosting service that’s easy to use. You’ll have to put up with WordPress ads and branding unless you pay a monthly fee, and you can’t put ads on your site. There are also limited options for customisation and expansion.
- Blogger – Google’s free blog hosting service, Blogger, is really simple to use. But, the customisation and design options are very limited, and there aren’t a lot of options if you want to add new features.
- Medium – With Medium, the emphasis is on the writing rather than design. It’s used by lots of journalists, writers and experts and is a great way to share your work with a particular community. You can’t run any ads and it’s difficult to create your own personal branding.
Create your own website
Best for: Dedicated bloggers and those looking to make money from their web log
Pros: Complete see over design and customisation, your own customs URL and the ability to use adverts and affiliate links how you like
Cons: You ‘ll have to pay – first for your sphere name ( URL ) and then for hosting, but we ‘ve got tips on cheap web host .
If you ‘re not peculiarly tech-savvy, the intend of creating your own web site might seem quite chilling – but it ‘s actually pretty slowly to do, and you can create one in equitable 20 minutes .
Save the student ‘s founder, Owen, has written an easy-to-follow, bit-by-bit guide to show you how to start a web site .
With your own web site, you ‘ll be able to create unique personal branding ( with your own URL ), and there ‘s no risk of your web log being deleted by the platform – you ‘ll own the site and be in arrant control .
WordPress has an harebrained amount of templates or ‘themes ‘ for you to choose from – take your prison term to decide on one which suits both your personality and the topic of your web log .
Opt for something clear and simple, with space for boastfully images and easy-to-read fonts ( comedian Sans and Courier fonts are no-nos ) .
Create your own web site »
How to choose a blog topic
This can either be the easiest or the hardest part of starting your web log .
The most authoritative thing at this stage is to choose a niche which you can call yourself an authority in – the biggest mistake newly bloggers make in such a crowded blogosphere is starting a web log without trying to do something surprise or unlike .
For case, if fashion ‘s your thing, rather of combining generic fashion content, you could combine your sleep together for clothes with your big-hearted concern for the environment by blogging about environmentally-conscious designers rather ?
These are the best ways to find a subject for your new web log :
- Look at other blogs – This should be your first port of call. What’s already successful? And more importantly, what’s missing? Find the gaps in the market.
- Use Google – What are people searching for? Use Google suggested searches and auto-complete to discover what people are looking for – if they’re searching for it, that shows there’s a demand.
- Search forums for common FAQs – When people can’t find answers to their questions, they go to forums. What are they asking? What do they need advice on? This will show what people are interested in and what there’s a lack of available information on.
- Track current trends – What topics are in the media right now? It’s good to pick a topic with longevity, but if you can piggy-back on a trend early on, you can quickly establish yourself as an expert on it before anyone else. Searching #journorequest on Twitter shows what kind of themes journalists are currently reporting on.
- Think about different types of content – Could you do tutorials/how-to guides? Reviews? Interviews? Lists? It might not be what you write about, but how you write which sets you apart.
- Identify your own interests and passions – While all of the above are important, there’s no point in blogging about something you have zero interest in. You’ll quickly get bored and people will spot your lack of enthusiasm. Write about something you really, truly care about.
Check out our across-the-board list of humble business ideas – get your entrepreneurial juices flowing and bring in some cash !
How to increase your blog traffic
once you ‘ve created your web site, come up with a kick-ass web log topic and you ‘ve published your foremost posts, the big interrogate is – where are all the readers ?
You ca n’t merely expect people to magically find your blog and start reading it. You have to promote it !
here are the best and easiest ways to get more readers for your blog :
Promote your blog on social media
As with any business nowadays, you ‘re not likely to get detect if you do n’t have social media accounts .
We recommend setting up pages/accounts for your blog on Facebook, Twitter, Instagram, Snapchat and flush LinkedIn ( you ‘re basically your own business anyhow, right ? ). Design these accounts in a alike color scheme/theme to your blog thus your post is coherent and easily recognizable .
Use them to share newfangled posts and tag boyfriend bloggers/influencers/companies who might share your contented and help it to reach an even bigger audience .
You could besides dabble in some paid advertising to help your blog reach a across-the-board audience, or run a competition to generate more likes. once you ‘ve got the followers, keep them concern by posting on a regular basis ( not equitable for modern blog posts ) .
Connect with other bloggers
Make yourself known to other people who blog about similar topics. Despite the fact you ‘re technically a rival, you ‘re likely to be pleasantly surprised by how supportive the blogger community can be .
many bloggers even have a ‘links’ page on their site which they use to link to loads of their friends within the residential district in return for a link on your own blog. This will help massively with your SEO ( that ‘s search engine optimization – how likely your web log is to pop up in Google searches ) .
If you engage with other bloggers and share their message, they ‘ll likely return the favor – you could even work on some collaborations !
Respond to news stories on your blog
If something happens in the news which is related to your recess, get involved. This is what we refer to as ‘ newsjacking ‘ and it can work a cover for getting you some great exposure .
For example, if you blog about bum student cook, keep an eye out for things like the uncover of our latest scholar Money Survey. Students might spend an average of £101 a month on groceries, but you can tell them how to spend less ( while eating better food ! ) .
You can get on social media to say your bit with relevant hashtags, get involved in discussions and evening reach out to journalists to say you ‘re available for gloss .
If you ‘re very great at owning your niche, journalists might even come to you .
Create viral content
Creating viral content will help you reach a new grocery store and, in plow, increase your readership .
This might be easier said than done, but the key to creating viral contentedness is to tap into controversial or highly-discussed topics associate to your niche blogging plain – as you can imagine, this frequently involves newsjacking, as mentioned above .
As this is your niche, you ‘ll be passionate, opinionated and knowledgable about it, so you ‘ll be able to post an opinion that people want to read, share and talk about .
How to make money from blogging
once you ‘ve got your blog up and running, you can ( ultimately ! ) start looking into ways to make a profit from it .
These are the best and easiest ways to make money as a blogger :
Use affiliate marketing on your blog
Affiliate marketing works by adding chase affiliate links into the text of your blog. You can make a belittled commission every time a reviewer clicks through to a locate you recommend and makes a leverage .
The links will lead readers to the web site of a trade name, and the money you receive is to say ‘thanks ‘ for sending some of your adorable readers to their web site .
about all on-line eCommerce websites have an affiliate plan of some classify, like Amazon, ASOS and Apple.
Sign up to Affiliate Window – a huge affiliate network where you can promote thousands of long-familiar brands and services from around the universe .
Money-saving blogger, Claire Roach, revealed :
We chiefly use affiliate market as our main informant of tax income, although there ‘s besides Google AdSense on there for an excess few pounds each month .
Affiliate commercialize is a natural burst for many bloggers. As writer Ceri Jones suggested :
As a blogger, you ‘re constantly recommending products and services to your readers. A set of companies offer consort programs so it ‘s actually easy to find relevant programs to join and start earning commission .
The key is to be authentic and genuine with consort commercialize. Write reviews and articles with your honest opinions and alone encourage your readers to buy something if you think it ‘s a good merchandise or service for them .
Add banner adverts to your website
As a more ocular manner of advertise, you can sell banner advertising space on your web log page to brands that relate to your readers .
Adverts can be placed anywhere, but they ‘re normally found across the exceed of web log pages or in the sidebar .
You can earn income in one of two ways. CPC ( cost per snap ) means you ‘ll get a determine payment for every reader who clicks the ad, while CPM ( monetary value per thousand ) means you ‘ll negotiate a set requital for every 1,000 ‘ impressions ’ the ad gets .
With the growth of AdBlocker plugins, the CPC and CPM can be gloomy, but it does depend on your industry, and there ‘s little damage in trying them out .
A quick means to get started is creating an explanation with Google AdSense .
Write advertorials and sponsored content
According to the bloggers we spoke to, one of the best ways of monetising a web log is through offering sponsor content opportunities ( or advertorials ). These are basically adverts in the form of a paid-for article or blog post .
As an exemplar, if Adidas brings out a new swimsuit line and you have a blog on women ’ s sportswear, they might offer to pay you to write an article about their image. You may besides be able to add some consort links on lead .
This monetization method normally works best when you have a strong niche audience. Once you ’ ve grown your readership, brands will often approach you to discuss sponsor posts .
As Kenzie Harvey, from beauty, fashion, life style and travel blog LemonaidLies said :
I have only ever had sponsored capacity opportunities come to me though PR companies, either immediately or through apps like the Instagram agency Takumi .
Charge for sponsored social media posts
If you have a strong social media presence, you ’ ll be identical attractive to brands. Some people actually make their entire blogging income through sponsor posts on social media. You can charge per post/re-post and the fees can be surprisingly high .
You ’ ll good have to work hard on building your followers first gear – your ‘social proof ‘ ( or how many people follow you on social media ) is seen by brands as attest that readers will like what you post about them, besides .
Write guest blog posts for media outlets
occasionally, members of the iron ( or even brands who have a blog of their own ) will reach out to you if you ’ re an authority on a certain topic, asking you to make a little cameo appearance on their web site .
If you ’ ra peculiarly intimate on cooking on a budget, for example, a newspaper might get in allude and ask you to contribute some budget-friendly recipes to their cook magazine .
Do n’t be shy in pitching ideas to publications either – if editors do n’t know who you are, a flying electronic mail intro is a bang-up room of getting your web log ‘s name out there .
Work with an agency to build your blog
Believe it or not, blogging ‘s become then popular in the advertise global that there are now agencies entirely catered to promoting bloggers to big brands .
Working with an means can be superintendent lucrative and it offers you security, but you ’ ll need to have a pretty adequate following to be scooped up in the beginning station .
representation fees are besides fabulously high, meaning only the biggest brands will be able to afford to work with you, and smaller autonomous ones will be scared off .
Depending on the kind of blogging clientele you ‘re aiming for, this may or not work to your advantage – to use the exercise of ethical fashion blogging again, agency fees might prevent you from working with the small freelancer designers you truly want to promote .
Sell digital products on your blog
If you have skills or advice to offer, another choice is to charge a tip for access to eBooks, video recording tutorials, courses or workshops .
In decree to make this option solve, you need to be able to show you ’ re highly estimable at what you do, or that your content has proven to be fabulously valuable. This is n’t easy .
It can be pretty unmanageable to convince on-line communities to pay up, as there ‘s a leaning for people to think everything on-line should be free of charge. Worth a sample though, right ?
Sell your blog’s newsletter space
It ‘s besides an choice to charge a trade name for either ad outer space or a citation in your weekly/monthly newsletter ( if you have one ! ). It ‘ll take identical little time to do, and you could get a fair amount for it .
however, you ’ ll necessitate to build up a decent size mailing list for brands to consider this .
Get employers’ attention as a blogger
Using your web log to promote your own business or evening land yourself a job is another ( albeit indirect ) way to make more cash with your web log .
If you ‘re one of the many students selling stuff on-line, your blog is the perfect chopine to promote what you have to offer ( although do n’t go in excessively hard, or you ‘ll put readers off ) .
You can besides use your blog as a sort of on-line profile – you can build your credibility on there, show your skills and hopefully get a effective problem out of it .
think of it this way : your blog is like your own small clientele in itself, and by showing likely employers that you can do this successfully, you ‘re showing that you ‘ve got an entrepreneurial heed, and know how to achieve success with it .
For more ideas on how you can put your web site to good use, check out these 20 ways to make money from a web site
The biggest challenges when monetising a blog
Nothing worth having comes without unvoiced work and a few challenges .
Be under no delusion that web log monetization takes time. many bloggers lone make pennies from monetising their blog each month – and this is after having worked on their blogs for a while .
To have a opportunity of creating a full-time income through blogging, again, you need to have multiple income streams from a excerpt of sources. Monetising a web log takes time and relies on you having some traffic. The more readers you have, the more attractive you are to advertisers .
many bloggers decide to monetise quite early on in their blogging journey. Blogger Urszula Makowska explained :
I started blogging [ … ] when I was in college. I decided to monetize my web log because I was putting in a distribute of meter and campaign to create posts, paying photographers for shoots, and I besides wanted to be a blogger full moon clock time. I love blogging and I wanted to follow my passion to making a entire time career in blogging ; it brought me happiness .
Another big challenge faced by bloggers is competition. Kelle, from life style web site Kelle ’ s Space, suggested :
It ’ s a challenge competing with therefore many bloggers in the same niche as me for opportunities ; work for bloggers is quite barely .
The blogging market is saturated with lots of aspiring bloggers fighting to be seen. however, if worked on with dedication and consistency, it is possible .
Ceri Jones added :
Blogging is decidedly a challenge because it takes a batch of commitment and consistency to be able to monetise it properly. The alone thing I regret is not starting sooner .
I managed to make my first gear £50 in my first calendar month of monetize, and this calendar month I ’ ve made just over £200. I ’ thousand now starting to be contacted by companies for sponsor posts, thus hopefully my monthly income will continue to increase !
Can you really make money from blogging?
As we have seen, the answer is yes ! But how much money you can make from blogging is variable. That ‘s the nature of monetising a web log at the start, however with fourth dimension bloggers can do identical well.
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Monetising a web log takes time and relies on you having some traffic. The more readers you have, the more attractive you are to advertisers .
To make a adequate income from blogging, think about having multiple streams of income coming in from different sources and through different means .
Check out these super important tax facts – they’ll come in handy when you start making money from blogging.