But even with all the changes, creating animations can still feel like a daunting job. And the complexity of animize television is one of the reasons why most brands don ’ t easily incorporate animations into their video marketing strategy .
That is why in this article, we will tell you how to make animated videos in under 10 minutes using InVideo so that you can leverage their mass appeal for growing your brand or business .
here ’ s what ’ second covered in this article :
– How To Make Animated Videos That Engage Your Audience
– How To Make Animated Videos in 3 steps?
– 3 Examples Of Animated Videos (And What Makes Them So Great)
Before we get to the editing part, let ’ s understand what makes an animize television more engage
How To Make Animated Videos That Are Engaging For Your Audience
If you look at any good animize video, you will find a few common denominators that make it appealing. A bang-up animate video is story-focused, chip, and has actionable information viewers can benefit from. here are a few points to remember while creating inspire videos :
– Keep it short and fun: Animated video that are between 45-90 seconds seem to have the highest battle rate. This is a sugared position you want to hit with your videos in ordain to cover all crucial points while preventing the viewers ’ care from dwindling .
– Use attention-grabbing visuals to engage: Think of the stopping point animated video you watched that had an impingement on you. Chances are that it was visually stunning. The more high-quality your inspire visuals are, the more probably they are to keep the audience hooked and build a connection with them .
– Add subtitles: This gratuity is particularly for animated video you create on sociable media. Since a boastfully percentage of the audience on social media watches video without the phone on, adding subtitles helps prevent viewers from scrolling past your videos if they ’ rhenium watching a video recording on muffle .
now that we understand how to create highly engaging animated videos, let ’ s learn how to make enliven videos and edit them using InVideo ’ s on-line editor program .
How To Make Animated Videos In 3 Simple Steps?
As a brand, while making an animated video for the first clock, you might run into some roadblocks such as focusing excessively much on making a sale and not enough on the report, not scripting your videos properly, or merely not knowing what kind of animate video to make .
To help you prevent these mistakes, before you even make them, we ’ ve formulated a simple 3-step action for you to create thumb-stopping animated videos in a few minutes .
1. Choose A Video Style
The video recording vogue depends on your audience, the message and your product or serve. It ’ randomness always advised to pick your video recording vogue before you begin writing the script so that you can structure information consequently. For exemplar, if you want to highlight statistics about your brand ’ randomness growth, an infographic animated video would make sense. Choosing this dash will besides help you social organization your information for better flow in the television .
so, what are the different styles of enliven videos ? Let ’ s take a look :
– Animation infographic videos: Animation infographics break down complex ideas and highlight important information by using imagination, GIFs, graph and charts.
Organizations wanting to convert big volumes of data into a report use infographic videos as they hold the attention and interest of the spectator better than other types of animated videos .
– 2D animation videos: These types of videos are most popularly used by educational channels to explain the benefits of a product or avail as it helps the spectator grasp data with facilitate. Since these videos besides tend to have eminent battle, they help boost assurance, stigmatize visibility and besides SERP rankings .
– Typography animated videos: These are besides known as kinetic typography video and are created by manipulating the appearance of text – often using unlike fonts, speeds, and colours to create an shock. Typography videos are impactful because they deliver information and engage the viewer even when their video is muted .
These are normally used by brands to make a bluff statement or focus the viewers ’ attention to a few important problems the brand can solve. Take this video recording by Google for exemplify, that uses typography and creative design to promote black-owned businesses .
2. Write A Script
The television handwriting is a blueprint containing all the scenes and dialogues for your inspire video. It helps decide your visuals, estimate the video recording length, and check if the video is conveying the intend message to the audience
Creating a script for your animation video can be daunting, but there are the four most authoritative things you need to keep in heed while writing a script for an inspire video :
– The structure: You want the structure to be legitimate but not drab. Think of weaving a narrative that emotionally connects with your hearing. This can be achieved by introducing your hearing to a trouble, making them experience what it would be like to face the problem, and then place your product/service as the solution .
– The characters: Defining and creating solid animated characters is the key to writing a compelling script for an animated video. You want to create characters that reflect the core think processes and beliefs of your audience in order to help them build a connection with them. For this, it ’ s first imperative to understand what consultation you ’ ra serve and then creating consultation character around their core impression. For case if you have a grain brand that targets 5-10 class old kids, having characters that appeal to that kernel demographic will help you build a better plug in .
– Call to action: When you ’ rhenium ending your animated video recording, hopefully your storytelling helps build an aroused connection with the hearing, allowing them to view themselves in the characters. This allows the message to take defend and that is when you want to use the call of action so that people are most likely to take legal action. The best calls to natural process are unretentive and not very salesy .
– Video length : How your narrative pans out will besides depend on how a lot time you have to showcase your history. Keep in mind that while shorter videos tend to work full for most social media platforms, if your story is very compelling, even longer videos can work in your favor. The distance of your videos and consequently your script will besides depend on the platform you plan to share the video on. Keep a boisterous timeline in mind when you begin writing your script so that you don ’ thyroxine go way off track .
now that you know how to create a compelling script for your inspire video, let ’ s learn how to make enliven videos using InVideo ’ s on-line editor program .
3. Create And Edit Your Animated Video
Step 1: Sign up or Log in to your InVideo account and type ‘ Animated video recording templates ’ in the search bar to look for an enliven television template to use. Once you ’ ve found it, simply select the view ratio you want your video recording to be in and then click Use This Template.
Step 2: Once you ’ ra inside the editor, click the Upload media button to add your images to the editor. Next, replace the visualize on the template with yours by dragging the selected image onto the canvas and clicking Replace to switch the double. alternatively, you can besides choose media from InVideo ’ s stock library .
Step 3: To edit the textbook on the template, double-click on the text you want to replace and type the fresh text. Do this for all the scenes .
Step 4: Next, you can use the stickers in InVideo ’ s library to create the animations. To do this, chink Stickers in the left menu panel and research for a desirable poser. And then click on it to place it in the television. You can besides drag the gummed label to reposition it and increase or decrease its size .
following, lend animations to your stickers by clicking the Animate on the exceed leave of your poll. Select the animation effect you want and besides choose your duration.
once you ’ ve arranged your stickers and added the animations, this is what your television should look like :
You can besides add an inspire call-to-action to your videos. This tells the spectator what to do after they ’ ve watched the television .
Step 5: now to add sound recording to your television, first gear check if you like the music that came with the template. If not, barely delete it by clicking the Edit button and choose Delete.
If you already have a song you ’ d like to add, then upload it to the editor by clicking the Uploads media button. once upload, click on the three dots and choose Add as Background Music.
You can besides use InVideo ’ s stock music library to add a soundtrack to your television . Click the Music button at the leave side jury and select the audio that goes best with your video. Click the + to add the sound recording to your scene .
To adjust the bulk of the audio, click the Edit button and choose Volume And Fade option .
And if you plan on adding a voiceover to your animated video recording late, you want to reduce the bulk of the background song to about 10 % so that it doesn ’ metric ton overpower the voiceover .
Step 6: Next, to add a voiceover to your video recording, you can use the automated text-to-speech feature or record your voiceover immediately on InVideo .
To add an automatize voice over, click the Automated Text to Speech button. character in your text in the textbook box. Choose the speech and spokesperson and click the Generate VO button .
In order to record your VO, click the Record Voice over button and use your microphone to record the voice over for your video. once you ’ ve recorded the VO, click Add to add it to the television .
Step 7: Once you ’ ve added the images, audios and voice over your video recording is ready to partake ! Click the Download & Share button. Choose the resolution and pawl Export .
3 Examples Of Animated Videos (And What Makes Them So Great)
now that we ’ ve understand what makes a dependable animated video and how to create them ourselves, let ’ s take a look at some of the greatest animize videos made by brands to understand what it is they did right and how we can learn from them .
hera are 3 examples of great animated videos by different brands :
This animated television explains how anyone outside and within the Slack workspace can schedule meetings in minutes with the Slack Connector .
Within one minute, Slack gives you a argue to try out the tool by assuring you that you can stay organized and be safe from external threats through its respective features. so, users know what their new creature does and can check it out correct away. The crisp narrative and the clear voiceover prevent the audience ’ s attention from wavering .
2. Uber Eats
Uber eats has used the app interface as animation to explain how their app works for restaurant managers .
They outline the benefits of using their app- track missed orders, get reviews according to class, etc. that save the time and campaign of a restaurant director. The merchandise explanation is tied to the benefits of the app and this makes downloading it a no-brainer .
3. Bravo Pay
Bravo Pay ’ second animated video begins with the problem of cashless payments affecting the livelihoods of drivers, waiters, etc. as most of them are tipped in cash. It then outlines how it evolved from an app that lets you tip anonymously to an app that besides supports digital currency payments. The achievements and the report of Bravo ’ s development creates awareness about the platform and encourages people to check it out .
Animated videos are known to attract attention because of their bulk attract and their ability to explain complex concepts with relief. Using them for your brand ’ randomness increase is a no-brainer and with this guide, you should be fix to create thumb-stopping animated videos in no time .
If you want to dig deeper on how to create amaze explainer videos for your stigmatize, check out this scout, and if you want to leverage animated videos for your business or brand – bless up for a free account on InVideo and make use of the 5000+ templates, cool effects and animations to create a arresting video in minutes.
Read more: How To Do a Smokey Eye
rather, if you prefer learning via video recording, you decidedly should check out our YouTube impart, where we plowshare day by day video creation tips and tricks, the latest video trends and ideas, and help you make more money as a video creator .