How to design a logo: the ultimate guide

Have you always seen a big brand without a logo ? No ? That ’ s because there aren ’ t any. A logo has a major impingement on how your customers will perceive your post. So naturally, you want your logo to be outstanding. But how do you get there ?
Don ’ deoxythymidine monophosphate fret ! This handy guide will teach you everything you need to know to design the perfect logo for you and your commercial enterprise. From defining your brand ’ sulfur identity and understanding what makes a bang-up logo, to making the right design choices and navigating the design procedure, read on to learn how to design a logo .

Here are the most important steps to designing a logo:

You may be asking yourself : How can I design my own logo ? These are the steps you need to follow :

1. Understand why you need a logo. And why it needs to be great.

example for how to design a logo with brand identity design in mindA complete logo and brand identity design for affaire, designed by nnorth
business in truth is like dating—you ’ rhenium trying to attract the correct customers and make them fall drumhead over heels in love with your brand. therefore think of your logo as the video on your dating profile. It ’ s what ’ s going to make people take interest and try to learn more about you ( or swipe left because you ’ re not for them ). So you want to look your best, justly ?

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Your logo will have a huge impact on the first base impression your business is going to make : It will give your customers information about your brand and let them know if it ’ s right for them .
Because your logo is such an necessity part of your brand, you want to make certain it ’ mho done well. All your post materials will have your logo on them. It ’ ll stare spinal column at your customers from your web site, your packaging, and your business cards. Make it count ! A bang-up, professional logo design not only has the baron to communicate what you stand for. It will besides make a full beginning depression and help you stand out from the rival .

2. Define your brand identity

minimalistic coffee logo with coffee imageryLogo design for Native specialty coffee by Sava Stoic.
You want your logo to communicate your brand ’ sulfur personality. And in ordain to do that, you first need to understand what your brand ’ s core personality is. once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that word picture .
here are some questions you can ask yourself, to get to the bottom of your brand identity :

  • Why did we start this business?
  • What are beliefs and values that are important to us as a company?
  • What do we do better than anyone else?
  • What makes us special?
  • If we could describe our brand in three words, what would they be?
  • What are the three words we would want our customers to use to describe us?

3. Find inspiration for your design

The hardest part of the design process can be the search for logo divine guidance. fortunately we ’ ve got some tips for you that will make it in truth easy .

Start with a brainstorm

Lightbulb logo design for idearouteLogo design for idearoute by brandsformed®.
possibly you are a conceptual person and like to start off with collecting verbal ideas. A proper brainstorm session can be good what you need to pin down the expression and feel you ’ re trying to achieve. here are three steps that will help you draw out the best creative logo ideas :
1. Follow the rules of the brainstorm: Brainstorming is about getting all ideas out ( even those truly actually regretful ones ) and writing them down. even a atrocious estimate can spark a conversation that leads to a ace solution .
2. Think like your audience: Make a tilt of words that describe your mark and how you want it to be perceived. Think like a person in your target demographic and constantly remember what would be crucial to them .
3. Get everyone involved: A one-person-brainstorm is very well, but lone diverseness will make the magic happen. Bring in people from every department or even friends and business partners. The more perspectives, the better .
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caveman logoLogo for Crypto Caveman designed by Virtuoso”bee logoLogo for Sweet Trip designed by Terry Bogard When it comes to brainstorming your logo, don ’ thyroxine be afraid of thinking out of the box and being a piece unlike. See how logo like the ones for Crypto Caveman and Sweet Trip cleverly combine ideas that you wouldn ’ t necessarily associate with each other—like cryptocurrencies and cavemen or a honey bee and a personal identification number on a map ? These master logo choices help them express character and stand out from the crowd .

Make a mood board

If you ’ re a ocular person, a temper board may be the perfective cock for you to get inspired. You can create an actual board by cutting out and pinning print images or make a digital one ( Pinterest would be the obvious choice here ). Simply collect all the images you feel drawn to—those can be other logos, color combinations, illustrations or graphics, go angry ! You ’ ll see, your mood board will reflect what style and design features you are gravitating towards in no prison term. Need a good place to start ? We suggest checking out the 99designs logo inspiration gallery .
vegetable logoLogo for Simply Rooted designed by Virtuoso”rugged logoLogo for Rugged designed by KaWolfram Think about how your business can be visualized in your logo. Simply Rooted is all about local, down-to-earth food and their vintage logo perfectly reflects that with handwriting draw root vegetables. If you ’ rhenium endeavor for a exchangeable aesthetic, your mood board might include images of vintage son, handmade illustrations and constituent shapes and colors. Or take a front how the Rugged logo visualizes their “ rugged ” brand identity in a bold and harsh looking bible mark but still includes a deluxe vibration with a reflective aureate effect. Your mood board gives you the opportunity to pull all these elements together .

4. Check out the competition

The best position to steal borrow ideas ? Your rival ! Check out what ’ s already out there, what works well with your consultation and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo blueprint .
Be sure to clearly set yourself apart from your rival. If all the other businesses in your industry are going monochrome, possibly you should opt for some color to stand out. If everyone else is traditional, possibly a playfulness and mod logo will attract attention .
venture capital logoA classic accounting logo for Orthrus Ventures designed by Genoviusfinance logoA modern accounting logo for Tidy Finance designed by minimalexatoaster logoA fun and lighthearted accounting logo for HotToast designed by scribe Check out the three accountant logos above and how they communicate their brand personalities. The leo logo for Orthrus Ventures is classic and authentic, while the Tidy Finance logo seems modern and cool. however, if fun and accessible is what you ’ re going for, let Hot Toast cheer you with its undimmed semblance and capricious illustration .

5. Choose your design style

now that you have a acquit theme of your brand and are feeling inspired, it ’ randomness time to start translating that into design. There are lots of different elements that come into play here, from colors, shapes and graphics to typography. Isolating each component and what it can do for your logo will help you take things step by step, rather than getting overwhelmed with the unharmed design all at once .
When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one dash that is right for everyone, alone what ’ second best for your brand .
example for designing a logo that is classicA classic and timeless logo for Wolfcrest designed by eLyateh


Trendy logos can be fun and excite, but they can promptly look outdated. A classical dash gives you better staying power and can help you reach a broader audience. This aesthetic keeps it simpleton and doesn ’ thyroxine venture out into crazy discolor palettes, graphics or fonts. A authoritative dash tells people that you are authentic and depressed to land .
example for designing a logo with retro vibeA cool vintage logo for Timber Cafe designed by Sava Stoic

Retro or vintage

There is a reason why vintage and retro design have been on vogue for quite some time now. They instantaneously remind you of the past and evoke romantic feelings of nostalgia. A vintage logo tells customers that history is crucial to you and that whatever you sell is done right. Worn and hand-illustrated son in brown and beige tinge palettes fit this aesthetic beautifully .
ultra logoAn ultra modern, simple geometric logo for Ultra, designed by artsigma

Modern and minimalist

Brands frequently choose a clean and minimalist style to communicate how bracing and modern they are. This style uses a lot of whitespace, minimal details and simple lines frequently resulting in sleek, pared back logo. A minimalist and advanced style shows your customers that your stigmatize is up-to-date, cool and knows what counts .
how to design a logo with quirky charme exampleA colorful, whimsical logo for The crafting cactus designed by ananana14

Fun and quirky

This is a popular choice for brands with a young ( or young at heart ) aim customer. Fun and far-out stylus tends to be colorful and cute and much uses symbols or illustrations to create a positive and friendly vibration. Go for a capricious mascot or a sugared example to let your brand ’ south fun fictional character shine through .
handdrawn logoArtfully handdrawn logo for Windhorst designed by bo_rad

Handmade and handcrafted

Handcrafted style transports a clear message : this post is individualistic and stands for handmade quality. The style works well in combination with other aesthetics, like vintage, to truly drive the message home plate. But it can be combined with minimal and playfulness styles equally well for a childlike and sophisticated or a brilliantly and youthful expect .

Can’t pick just one?

Of course these styles aren ’ deoxythymidine monophosphate mutually exclusive : precisely mix and match them to suit your brand. For case your mark can be both handmade and fun at the lapp time, just take a search at how the far-out, illustrated logo for The Crafting Cactus pulls it off .

6. Find the right type of logo

In addition to the overall style there are 7 independent types of son you can choose from when you are creating your logo. You can pick the one that suits your company name or overall aesthetic best, or combine them to create something unique .
lettermark logo exampleLettermark for Mark & Scribe designed by mm graphicswordmark logo exampleWordmark for One designed by artsigma

Lettermarks (or monogram logos)

Lettermark son can be big to streamline your company logo, specially if your name is identical long or hard to remember. Lots of businesses choose to go by their initials, barely think of HP, CNN or H & M. These monograms can be great for minimalist logo, but remember that they are not very good at expressing what your business is about .

Wordmarks (or logotypes)

Wordmarks are a very straightforward room of using you company appoint as a logo. To give them personality and recognition value, they are all about typography—just front at the wordmark logo for ONE. If you ’ ve got a great diagnose for your brand, this could be the perfect room to put it in the foreground .
pictorial markPictorial mark for Storm designed by Spoonlancerabstract logoAbstract logo for Printy designed by artsigmamascot logoMascot for Gadget Mole designed by 3AM3I

Pictorial marks (or logo symbols)

pictorial marks or logo symbols are what we think of when we hear the word “ logo ”. They are iconographic images that are easily recognizable and represent your mark with an image. You can choose something simplistic or more complex, but make certain to pick a symbol that creates a unique connection to your brand. Oftentimes these are paired with a wordmark ( ya know, so customers know your name… at least until you ’ re on par with Apple and Target in terms of post recognition ).

Abstract logo marks

rather of a recognizable symbol, abstract logo marks are geometric forms that don ’ t establish an immediate connection to an existing image but create something entirely newly for your brand. An pilfer logo chump will condense your business into a symbol that is truly alone to you. The logo for Printy shows how modern an abstract symbol can look, while having lots of personality at the same time. If you want your outline logo to create a certain climate or feel, find out the meanings of different geometric logo shapes .


Mascot logos are a fun way of giving your mark a personality. They are often colorful, cartoonish characters that represent your occupation in a family-friendly and approachable way, like the cheerful Gadget Mole above .
combination mark logoCombination mark for Brite Side designed by ludibesemblem logoEmblem logo for Rockwell Lighthouse designed by Project 4

Combination mark

A combination chump does precisely what it says on the canister : it combines a symbol with a password cross off to create an well recognizable logo. The trade name name is either placed future to the symbol, or is integrated in the graphic element, like couturier ludibes demonstrates with the Brite Side logo. People will associate both elements with your sword, which allows you to use them both alone or together .


alike to combination marks, emblem logos are besides often a combination of word and pictorial elements. They normally consist of text integrated in a symbol or icon, such as badges, seals or crests. The Rockwell Lighthouse emblem shows, how these traditional shapes can give you a very old-school and classic appearance .

7. Pay attention to color

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Colors can have a short ton of different meanings. The psychology behind discolor is complex, but to keep it short, colors have sealed emotions and ideas attached to them. To learn more about color hypothesis be certain to check out this in-depth steer on logo colors and their meanings .
red logoRed logo for Food Hunter by Yo!Designyellow and orange logoYellow and orange logo for Mynergy by Hermeneutic ®green logoGreen logo for Urban Toad by J_Ivanblue logoBlue logo for message bottle by bo_radpink and purple logoPink and purple logo for Clara’s by Polly_brown logoBrown logo for Golden Dates by Zvucifantasticno

  • Red: Red stands for excitement, passion and anger. It’s a great choice if your brand is loud, youthful and wants to stand out.
  • Orange: Orange is much less used than red but it’s just as energetic. This is a vibrant, invigorating and playful color.
  • Yellow: If you want to look accessible and friendly, yellow is the right choice. It gives off a cheerful, affordable and youthful energy.
  • Green: Green is extremely versatile and can work for any brand really. It’s especially perfect for anyone who wants to establish a connection to nature.
  • Blue: Blue is a very classic and common choice. It is calming and cool and symbolizes trustworthiness and maturity.
  • Purple: Purple can be your ticket to looking luxurious. Depending on the shade, purple can be mysterious, eclectic or feminine.
  • Pink: If you’re going for girly, nothing works better than pink. But that’s not all! With shades like pastel rose, millennial pink or neon magenta, pink can give your logo a grown up and cool, but still youthful and feminine look.
  • Brown: Brown may sound like a strange color choice at first, but it works perfectly for rugged and masculine vintage logos. It can give your brand a handmade, unique and aged look.
  • Black: If you are looking for a sleek, modern and luxurious look, black will be a great choice. A minimalist black and white logo is the way to go if you want to keep it simple.
  • White: You want your logo to look clean, modern and minimalistic? Use lots of white in your logo. As a neutral color it works in combination with all other colors, but adds a clean, youthful and economical touch.
  • Gray: Gray is the ultimate color if you want to achieve a mature, classic and serious look. Darker shades look more mysterious, while lighter shades are more accessible.

Combining colors

complementary colorsanalogous colorsThe color wheeltriadic colors Of course you don ’ t need to stick with a monochrome logo using precisely one color, but you can combine respective logos colors to tell a complete brand color report. To choose colors that work well together, take a expression at the color wheel .

    • Complementary colors lie directly across from each other on the color wheel. They bring out the best in both colors and create a very dynamic look.
    • Analogous colors fall close to each other on the wheel. If you want your logo colors to be harmonious, these will work well together.
    • Triadic colors draw from three equal sections on the color wheel. Pick these for a stimulating and bold effect.

Have a question?Ask our team.
example for creating a logo with harmonious colorsIn the logo for Soul Glow analogous work together to create a harmonious effect. Designed by Dudeowl.example for designing a logo with complementary colorsThe complementary blue and orange in this logo make both colors pop. Designed by onripus.

8. Pick the right typography

You want to pick a font that complements and completes your logo. There are 4 basic types of fonts you can work with to give your logo a unique spirit :
Serif font logo with sea horseA classic and elegant serif font designed by sonjablue.Sans serif font logo with minimalistic linesA logo with a modern sans serif font designed by simolio.

Serif fonts

See how the baptismal font gives the Avalon logo a chic and dateless look ? serif fonts can make your logo look authoritative and high-end. Serifs are the little “ feet ” at the end of letter, which make them look a fiddling more antique. They are very versatile and look big with any kind of design, but work specially well with vintage, elegant or authoritative designs .

Sans serif fonts

Sans-serif fonts are perfect for a modern and fairly expression. They don ’ t have the little feet that serif fonts have which makes them look very streamlined and simple. This works big for modern brands, like the minimal and aplomb Delta Salt logo above .
Script font logo with rabbit illustrationA hand drawn logo with script font designed by Mad pepper.Display font logo for Perfect YouA decorative display font designed by Fe Melo.

Script fonts

handwriting fonts are evocative of handwriting. From elegant calligraphic fonts to relaxed and down-to-earth scripts, there is a huge variety show out there. Use them to make your logo look more individualist, like the Moon Rabbit logo above .

Display fonts

display fonts are cosmetic fonts that are highly stylized and truly catch the eye. Take a count at the Perfect You logo above that uses a display baptismal font to give the purpose a fun 70s flare .
Your typography can become very potent when you combine different logo fonts with each other. Find out how in this usher to selecting fonts for your brand .

Bring your design elements together

Classic logo design for VoanyA logo design that is both classic and elegant, designed by vraione.Modern logo design for reflect academyThe colorful abstract shape gives this logo a modern and unique look. Design by Vectorila. now that you have an mind of all the different elements your logo consists of, you need to make certain that they work together. You want to pair them in a way that is harmonious to create the vibration you are looking for .
The logo for skin care brand Voany leaves no doubt that it is an elegant, natural high-end brand, using a combination cross off in an constituent shape, a classic serif font and a natural brown and beige color palette. Reflect Academy on the other hand looks disruptive and attention-getting by combining a advanced font with colored and abstract shapes for a fresh and alone spirit .

9. Communicate with your designer

Unique logo design for Lone OakA unique and memorable logo for Lone Oak Studios by Mad pepper.
nowadays that you have considered all of the necessity manner points, you ’ re quick to start designing ! There are many ways to get a logo, so you should consider which one suits you best. Agency, logo contest, 1-to-1 project or logo godhead ? different prices come with different qualities and all options have their pros and cons. To get a good overview of your options for getting a logo, check out this comparison of the best ways to get a logo designed. Read more about how much your logo plan should cost here .
We might be biased, but we think a logo invention contest is the best way to get a logo. To make indisputable your blueprint comes out absolutely, the first rule of working with your graphic designer is to communicate clearly. Writing a clear creative brief is your casual to make your graphic designer sympathize who you are and what you need. Make sure to give them vitamin a much information about your company and style as you can, so they can create something in truth unique for you .
sometimes it may take a little bite of hope in your architect, but try to stay capable to suggestions. Remember, your graphic designer is an technical and has a great feel for what makes a well logo. Giving lots of detail and net feedback is what gives designers an sympathize of what you like. It may sound bum but it ’ mho true : the best design happens when you and your interior designer work together .

10. Evaluate your options

Logo design for Joyce FoodsThis logo by Martis Lupus is just one of the options Joyce Foods had to choose between in their logo design contest.
Artisanal logo for Joyce FoodsThey also had the choice between this artisanal logo by Zvucifantasticno…Modern logo for Joyce Foods… this modern logo by Abda_99…Handlettered logo for Joyce Foods…and this hand-lettered logo by kapralcev, as well as 152 more designs. It’s like picking a favorite child! Evaluating your logo options can be hard, so get some feedback from friends, likely customers and colleagues to help you make a decision .

What makes a good logo?

A good logo is immediately recognizable, reflects your mark ’ randomness message and makes you stand out. An effective logo looks professional and seamlessly fits in with a post ’ second identity. A big logo besides needs to work at any size and anywhere you want to use your logo .
A good logo :

  • is unique and distinctive
  • is memorable
  • works at any size and anywhere
  • reflects your brand identity
  • is timeless

But how to make a thoroughly logo ? here are some cosmopolitan questions to ask yourself when evaluating your logo options :

  • Can you tell what it is in 2 seconds? Will people immediately know what your business does?
  • Is it simple and memorable? Will your customers be able to remember it?
  • Is it versatile? Can it be applied to all your brand’s needs?
  • Is it timeless, or would you have to do a redesign in a couple of years?
  • Is it unique? Does it set you apart from your competitors?
  • Does it appeal to your target audience?

obviously your brand ’ sulfur needs and expectations for a logo will be much different if you sell children ’ mho invest and need a elementary logo that can be stitched onto framework than if you make sophisticated high-end wine with an intricate tag, or a high-tech app that lives on peoples ’ phones. so don ’ metric ton forget to take a step back and consider the bigger picture while you ’ rhenium designing your logo. This is not about personal taste, it ’ randomness about what works best for your stigmatize .

11. What not to do when designing a logo

Original logo design for Cactus DentalThis logo for Cactus Dental is definitely not generic. Design by am121.Classic logo design for Smart sourceThis logo for Smart Source is classic and timeless. Design by SimpleIsGood.Simple logo design for KnotteKeep it simple, like this logo for Knotte, designed by gaga vastard. There are some common pitfalls that await you when you ’ rhenium designing your logo. here are some tips on what not to do :
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  • Don’t give in to the clichés of your industry. You’re a dentist so your logo needs to have a tooth in it? Definitely not. Here’s how to avoid generic logos.
  • Don’t make it too complicated. Simplicity is key for a memorable (and printable) logo.
  • Don’t try to be too trendy. Trends are fantastic, but make sure your logo won’t look dated in three years.
  • Don’t settle for a low quality logo just to save a few bucks. Your logo isn’t the place to skimp and oftentimes you get what you pay for.

12. Integrate your logo design into your brand

now that you know how to design a logo, what ’ randomness following ?
once you have your logo, you ’ ve created the ideal basis for all the branding material your commercial enterprise needs—whether it ’ s business cards, packaging invention or network design. By setting the timbre for your style, color palette, baptismal font and overall look and feel your logo is the starting point for your brand collateral and your interior designer will be able to create a seamless look for you. And barely like that, your business is quick to show the global its trade name newfangled face !

Ready to get yourself the perfect logo?
Let our brilliant designer community create a unique brand mark for you.

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This article was in the first place published in 2017. It ’ south been updated with raw information and examples .

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