What is Facebook Live?
Facebook Live is a Facebook sport used to broadcast real-time television to Facebook. bouncy broadcasters can use this content to engage their audience during moments and events that are crucial to them. Going populate provides real-time betrothal and can help increase exposure and build relationships with your audience .
Facebook Live is a feature of speech of Facebook that lets users livestream immediately to the social network platform. Viewers can react, share, and comment during the current. A recording of the video recording is besides published to the page or profile so it can be watched again late .
Why are marketers getting sol excited about Facebook Live ? Because it ‘s a fun and fairly childlike means for them to use the office of video to communicate their mark stories and build authentic relationships with fans and followers — in real-time .
however, for such a simple concept, Facebook Live has a batch of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide will help you learn the best tricks that can make a bad deviation in how many people see your live circulate, how they engage with it, and how it performs .
The Marketer’s Guide to Facebook Live
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Facebook Live started as a mobile-only broadcasting feature, but now, Facebook Pages can broadcast from either fluid devices or background computers. We ‘ll go over how to broadcast from mobile and background devices in the sections below .
How to Use Facebook Live
Facebook Live videos are public, so viewers can watch on any device where they have access to Facebook but don ’ triiodothyronine need an account. Users can go live on Facebook from a profile, a page, a group, or an event. Starting a livestream from the app versus a web browser will be a short different, check out the instructions for each below .
How to Go Live on Facebook From the Facebook App
Step 1: Go to the profile, Page, group, or event where you want to go alive .
Step 2: Click What’s on your mind? if you ’ re on a profile and Create a post if you ’ re on a page. This should open the post options .
Step 3: Click Live video in the post options .
Step 4: Tap where it says Tap to add a description to add information about the video .
Step 5: Use the buttons on the bottom to configure the settings and any features or tools you want to use during the current .
Step 6: Tap Start Live Video when you are ready .
How to Go Live on Facebook From a Web Browser
Step 1: On your Facebook home page, you should see a Live or Live Video choice. If you are on a visibility, it will be under What’s on your mind? If you are on anything else, it will be under Create Post. The picture will look like one of these below .
Step 2: Choose to simply Go live or to Create live video event .
Step 3: then, choose details for your video recording. These include a start time, a claim and description, who to invite as a co-host, and versatile sound recording and television controls .
Step 4: Click Go Live in the bottom left corner when you are ready .
Facebook Live Tools
Facebook offers a set of features for you to further associate with your audience during your broadcast. Utilizing these tools will help boost employment and create the best possible feel for your viewers. You can mix and match them to serve your flow in the best way for your business .
- Live Polls: You can create a live poll beforehand to share when you go live. Then, you can see your audience’s responses in real-time during the stream.
- Featured Links: Adding one or multiple featured links to the stream to promote your website or other sources.
- Live in Stories: These allow you to share your streams directly to Facebook Stories to reach more of your audience.
- Live Comment Moderation: Manage the conversation that happens in the comments of your livestream. You can limit who is allowed to comment and how frequently with this feature. And, you can even choose a specific viewer to also moderate comments on your behalf.
- Front Row: This feature allows you to highlight your top fans in a special section of your stream. You can give them a special shoutout to show appreciation for them while you’re live.
- Badges: These are a measure of how much your fans are engaging with your content. Fans can earn badges by interacting with your content, whether it’s sending “Stars” or tuning in to your Facebook Live videos.
- Donations: Qualified pages in certain locations can add a “Donate” button to their live video. Nonprofits using Facebook’s payment platform don’t have to pay a fee, so they get 100% of the donations.
- Live With: This is a co-broadcasting feature that allows you to host your Facebook Live video with multiple guests.
- Live Shopping: If you have products for sale on Facebook, this feature allows you to add product listings to feature during your livestream.
For more help with going live on Facebook, check out this video ! And don ’ thyroxine forget that a record of the livestream is besides published to the platform where you went live. Having that content is great because you can download and repurpose it for far use .
How to Analyze Your Live Video’s Performance
How to Access Video Analytics on a Facebook Business Page
Step 1: To get start analyzing your Facebook Live broadcasts, principal to the Insights tab key in the left-hand column of your brand ‘s Facebook page :
Step 2: Select the Videos section of your analytics .
Step 3: From there, scroll down to the Top Videos section and choose a video from that menu to look into. ( note : We did n’t have any videos posted to the page we used in this exemplar. If you do have videos, you ‘ll see them appear here. )
immediately, let ‘s dive into the kernel .
The performance analytics available for Facebook Live video are similar to those of normal videos on Facebook, with some bang-up additions .
- For Pre-recorded videos: Facebook lets you analyze minutes viewed, unique viewers, video views, 10-second views, average % completion, and a breakdown of reactions, comments, and shares.
- For Facebook Live videos: Facebook lets you analyze all the metrics listed above, plus peak live viewers, total views, average watch time, people reached, and the demographics of who watched your video.
In addition to all of these static numbers, you can click into each system of measurement to see how it changed over time when the video was live. For case, if we click into Peak Live Viewers, we ‘ll see this interactional graph of television viewers over fourth dimension :
You can even see who your typical viewer was during your broadcast, based on their Facebook profile information :
immediately that you ‘ve got the steps down, let ‘s get into some tips and tricks .
The last thing you ’ five hundred want is to start a live video and then be lost. It ’ randomness populate, so there are no do-overs or chances to start over. so, prepare yourself or your host equally much as possible. Outline what the video will entail and follow the rest of the tips below. besides, check out these great examples of Facebook Live video recording from respective companies .
There are a batch of fiddling things you can do to squeeze the most out of your Facebook Live television .
1. Brush up on Facebook Live best practices.
Marketers have so much opportunity to reach a broad consultation on Facebook Live, so it ‘s worth committing to learning how to run a Live effectively .
In our detailed Marketer ‘s Guide to Facebook Live, we cover necessity best practices on how to plan, run, and analyze the results of a business-run Facebook Live. Download the ebook to brush up on these best practices .
2. Test out live video using the “Only me” privacy setting.
If you want to play around with bouncy broadcast medium without actually sharing it with anyone else, you can change the privacy setting then you ‘re the merely one who can see it — equitable like with any other Facebook mail .
To switch to lone me, look for the privacy settings. then, you should see the options and be able to select only me from this list below .
3. Space out live videos with other Facebook posts.
The art of the organic range on Facebook has changed over time, but you can still take advantage of it. A big manner to accomplish this is to maintain a mixture of even Facebook posts and Facebook Live video recording. The live videos are the major pull, as they tend to garner more engagement. so, spacing them out will maximize the constituent achieve of all of your posts .
4. Keep reintroducing yourself.
When you first start the video, take a moment to introduce yourself and what the video ‘s about. But keep in mind that when you first start live streaming, you may have zero people watching. even a few seconds in, you could only have a handful of viewers. As people find your video on their News Feeds, they ‘ll join in — but that means you ‘ll want to reintroduce yourself a second base, one-third, and even a fourth time to catch people up .
5. Make the video visually engaging.
You have to be visually engaging — not equitable at the very begin of your air ( although that ‘ll be important for when folks view the video by and by ), but throughout the video recording as more and more people join in .
The more visually engaging you can be, the more you can entice people to stick around. That means keeping the television camera moving and not just sitting in one topographic point .
not lone will you get more viewers this means, but you ‘ll besides get your air ranked higher in other people ‘s News Feeds. Facebook started monitoring signals of video engagement — like turning on the sound recording, switching to full-screen mode, or enabling eminent definition — interpreting that as users enjoying the video. As a result, they ‘ve tweaked the algorithm so video that people engage with in these ways will appear higher up on the feed .
6. Make it spontaneous.
What makes a live video recording limited ? The spontaneous, interactional nature of it. People love the ability to interact, and they love the knickknack of viewing person in a live moment when anything could happen. In many ways, it ‘s the new world television .
These moments are what make live video extra, and they ‘re precisely what differentiates it from scripted, edited, or differently pre-recorded videos. Embrace the platform. Banter is constantly, always good .
7. Don’t worry about mistakes or stutters.
Spontaneity works — even if your Facebook Live does n’t go according to design .
Let ‘s face it, we ‘re all homo. And when humans and engineering mix, there can sometimes be technical difficulties .
If you ‘re recording a survive video, things might go amiss — your equipment could malfunction, you could lose your train of intend, or you could get photobombed by a random passerby. You ca n’t call “ cut ” if things happen — you have to roll with them and keep filming and talking .
The adept news ? These things help keep your broadcast human and very. If you wobble your call while filming, laugh and call it out. If you forget what you were saying, make a joke. The key is to keep the broadcast like a fun conversation, so if mistakes happen, keep it light and keep the lines of communication open with your viewers .
For exemplar, if you make a err during your Facebook Live, ask viewers to write in the comments if they ‘ve made the same mistake, besides .
8. Encourage viewers to Like and share the video.
One of the primary coil ways Facebook ‘s algorithm ranks a post is by how many people Like and share it. The more people who Like and contribution your live air, the more it ‘ll show up in people ‘s News Feeds .
But when people are watching a video, they may be more distracted from Liking and sharing it than they would a text or photograph military post. ( That ‘s something the folks at Facebook noticed about video capacity early on, which is why they began monitoring other video date signals vitamin a well, like turning on the volume. )
9. Engage with commenters, and mention them by name.
The number of comments on your broadcast is another way to get Facebook to give it a higher relevance mark, making it more probable to show up on people ‘s News Feeds. So encourage your viewers to comment, and engage with people who are commenting by answering their questions and calling them out by name. not only will it get more people to comment, but it ‘s besides a fun manner to include your viewers in the live experience, which could make them stick about longer .
Plus, your audience will be thrilled to hear you mention their name and answer their questions when you are populate .
10. Have someone else watching and responding to comments from a desktop computer.
When you ‘re the one holding the television camera for a Facebook Live television, it ‘s actually unvoiced to see the comments popping up on the mobile screen. If the comments are coming in fast, it ‘s particularly easily to lose sight of them as they disappear below the fold. Plus, you ‘re credibly occupied by recording and entertaining viewers .
Because of this, it ‘s always a good estimate to have an extra person logged into the elementary report to monitor the comments on a desktop computer. That way, they can take care of responding so the person recording the video can concentrate on creating a great experience .
11. Subtitle your broadcast in the comments section.
Your viewers may be tuning in and out to watch your television during the work day, or they might just be watching your television without good. Either way, sporadically subtitling the video recording in the comments section is a great means to keep people engaged. This besides allows people who are tuning in former to catch up on what ‘s going on .
12. Ask viewers to subscribe to Facebook Live notifications.
In addition to asking for Likes, shares, and comments, ask viewers to subscribe to live notifications. To do that, all viewers have to do is click the minor, downward-facing arrow in the top right-hand corner of the live video post, and choose “ Turn On Notifications. ”
You can besides ask them to Like your mark on Facebook, which will make it more probably that they ‘ll be notified of your future live broadcast .
13. Broadcast for at least 10 minutes.
a soon as you begin recording your live television, you ‘ll start lento but surely showing up in people ‘s News Feeds. The longer you broadcast — particularly as Likes, comments, and shares start coming in — the more likely people are to discover your video and share it with their friends .
Because timing is such an important factor for date in these exist videos, we recommend that you go alive for at least 10 minutes, although you can stay live for up to 90 minutes for a given video .
14. Say goodbye before ending your video.
Before you end your hot broadcast, be sure to finish with a close trace, like “ Thanks for watching ” or “ I ‘ll be going survive again soon. ”
15. Add a link to the description later.
once you ‘ve finished the live circulate, you can constantly go spinal column and edit the description, change the privacy settings, or delete the television, equitable like you would any early stake .
You can add a traceable radio link to the description in the military post, which can direct future viewers to your survive video recording series page, the site of whatever campaign you ‘re using the video to promote, or somewhere else .
We hope this has been a helpful template. We ‘ll keep you posted with any fresh developments and tips for connecting with your hearing in more cool ways.
Use Facebook Live to Its Full Potential
social media may have been invented for playfulness, but it ’ randomness grown into an necessity business cock. Facebook as a sociable network is particularly valuable for the ways it lets you connect to an audience, and Facebook Live is a great propagation of that. Use it to the benefit of your business as a direction to promote your product, construct sword awareness, or grow your audience .
Editor ‘s note : This post was primitively published in May 2020 and has been updated for comprehensiveness .