How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

It ‘s no surprise you want to become a pay Instagram influencer — heck, the average price for a sponsor Instagram post is $ 300, and if you become more successful, like berra Rachel Brathen, you could be making $ 25,000 per post .
But the theme of getting your posts sponsored might seem amusing to you. You ‘re not posting pictures skydiving in Australia — you ‘re posting pictures of your brunch. however, you could be more marketable than you think. Download Now: Free Instagram for Business Kit + Templates
Instagram has become an madly popular channel for brands to promote their products. In fact, Influencer Central found consumers consider Instagram to be the one-sixth most effective at influencing their buy decisions .
Instagram ‘s popularity might make you feel the platform is already besides crowded for you to stand out. But here ‘s the thing — brands are promptly realizing the power of normal people to promote their products. Micro-influencers, or people with a little count of followers compared to the big players, see the most employment out of their audience.

think of it this means : I ‘m going to trust my best ally ‘s advice over Kim Kardashian ‘s when I ‘m purchasing a merchandise. I trust my best friend, we share similar interests, and I know she ‘s actual with her advice ( no crime, Kim … ) .
It ‘s the same concept for micro-influencers — with the right scheme, your consultation will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more probably you are to get sponsored .
here, we ‘re going to show you everything you need to do to get sponsored on Instagram, even if you presently have zero followers. Keep take to get started or click the links below to jump to a specific section of this article .

How to Get Sponsored on Instagram

  1. Define your brand.
  2. Know your audience.
  3. Post consistently.
  4. Use hashtags and geotags.
  5. Tag brands in your posts.
  6. Include contact information in your bio.
  7. Pitch paid sponsorships.
  8. Know your worth.

1. Define your brand.

You ‘ll see the best battle if you ‘re able to define your recess. Do you want to post food and health related content, or focus on manner ? Whatever the case, it ‘s important to establish your brand .
Besides the type of contented you post, post has a lot to do with your overall aesthetic. How do you want to style your posts ? What ‘s your message ? To foster solidify your trade name, you might want to consider creating a cohesive feed composition ( use these feeds for divine guidance ) .
specificity is key. A estimable influencer ‘s posts are distinguishable and unique — when a drug user is flipping through her feed, she ‘ll be able to pause and recognize every time she sees a post from that influencer. As she continues to see alike content, she ‘ll grow to trust that trade name as an adept in the airfield. If the influencer abruptly and randomly changed path, the user might not understand or trust the subject anymore .
additionally, you might want to connect your Instagram sword with an on-line presence. Creating a web site with similar aesthetic and message is a good direction to do this — the more you unify your sociable media accounts, the easier it will be for brands to distinguish how you can help them .

2. Know your audience.

Knowing your audience is critical for convincing a post to work with you. It ‘s mutually beneficial for you, a well — if you understand your consultation, you ‘re able to correctly identify which brands will see the most success from using you as their patronize .
begin by gathering the basics — what is the sex, long time, and geographic location of your core demographic ? Which of your posts do they like the best ? What times of day do they respond best to content, and what can you infer from this ?
The demographic information you gather will help you pitch partnerships with brands. Brands want to know who they can reach if they work with you. Explaining “ You ‘ll be reaching thirties, working women, chiefly from New York, who often use Instagram beginning thing in the dawn and prefer seaworthiness content ” is surely more herculean than saying, “ You ‘ll be reaching women. ”

3. Post consistently.

CoSchedule gathered research from 14 studies to identity how much you should post on social media sites. For Instagram, they found you should post a minimal of once a day, but can post upwards of three times a day .
CoSchedule besides found 8:00 AM to 9:00 AM, and 2:00 AM, are the best times to post .
To grow your follow, it ‘s critical you post at least once a day. Instagram ‘s algorithm favors new and clean content, and you do n’t want your audience to unfollow you or forget about you from miss of consistency .
however, you ‘ll need to figure out what works best for you and your hearing. possibly your consultation feels bombarded when you post three times a day, or possibly they prefer it. possibly your audience engages most with your posts at noon. It will take some test and error, a well as Instagram metrics tools, to figure this out .

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4. Use hashtags and geotags.

Hashtags make your content more ascertainable, so they ‘re necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimum number for boosting engagement .
You ‘ll want to use hashtags as relevant to your content as possible. You ‘ll besides need to check to make certain the hashtags you use are n’t broken or banned ( take a look at this list of banned hashtags if you ‘re uncertain ) .
It ‘s critical you choose hashtags that are n’t excessively broad. # Healthyliving, for example, has over 20,000,000 posts, while # healthylivingtips merely has 13,000. The less contest, the easier it will be for your contentedness to get discovered .
When you peruse a hashtag ‘s page, you can besides get a deeper sense of what types of contentedness your stake will be up against. # Healthylivingtips might typically feature posts with food recipes, while your post is about motorbike — this could defer you from using that hashtag .
Geotags are evenly important, but for a different reason. Geotags can help people find you if they ‘re interested in a certain placement. This helps you gain more followers, and it besides helps you appeal to brands that are matter to in reaching a certain demographic. For exemplify, possibly a boutique sees you much post fashion tips from the California area, and they ‘re looking to appeal to people in that region — it ‘s a acquire, succeed .

5. Tag brands in your posts.

Okay, now you ‘re officially ready to begin reaching out to brands. You ‘ve defined your sword and hearing and have created some quality, authentic posts. now, you should have a pretty well estimate what types of businesses would benefit from a partnership with you .
It ‘s crucial to start little. If you ‘re concern in skin care, do n’t go straight for Estee Lauder — rather, try tagging small skin care start-ups you ‘ve seen across Instagram already.

Let ‘s take a expression at an model — @ Tzibirita, a travel influencer, posted this trope of herself wearing a Paul Hewitt watch. The persona is high-quality and fits with her brand, and she tags @ paul_hewitt in her description. tied if you ‘re not paid by Paul Hewitt, you can hush post the lapp type of subject and tag their brand in the post. ideally, it will at least put you on their radar .
Begin with small brands and tag them in your descriptions. Engage with your audience by responding to comments like “ Where can I get one ? ” or “ How much ? ” and the brand will soon see you ‘ve proven yourself a desirable sales collaborator .

6. Include contact information in your bio.

Consider your bio a chance to signal to brands your interest in becoming an influencer. Include an e-mail or website so they can reach you, and include a press kit if potential .
For exemplify, @ tzibirita does n’t waste her bio space. She includes her e-mail and web site, and even adds a claim — “ contentedness creator ”. Brands will have no doubt she ‘s exposed to doing business with them .
Furthermore, you should use a website or blog as your chance to expand on your brand and demonstrate your versatility. Consider adding a Press Page to your website, so brands can take a look at your services. Once you begin sponsoring brands, you can add them to this page so brands can see you have influencer experience. furthermore, you should use a web site or web log as your casual to expand on your brand and demonstrate your versatility. Consider adding a Press Page to your web site, so brands can take a attend at your services. once you begin sponsoring brands, you can add them to this page so brands can see you have influencer know .

7. Pitch paid sponsorships.

There ‘s nothing incorrectly with reaching out to brands and offering your services. With the right gear, you might be able to land some gigs without waiting for brands to find you .
look for brands that intelligibly invest fourth dimension and money into their Instagram presence. You might start by researching what exchangeable influencers in your diligence already presenter. Remember, it ‘s okay to start humble. Working with smaller brands will allow you to build a portfolio .
once you ‘ve curated a number of brands that might want to partner with you, send them an electronic mail. In your pitch, clearly and concisely delineate who you are, what you do, and any achievements you have in the battlefield that make you an expert. then, explain why you ‘re a good fit for the mark, and include data such as follower count and median employment rate .
alternatively, you might consider sending a stigmatize a DM straight from Instagram. It ‘s surely more relevant to the job you ‘re vying for, but it might get lost if a stigmatize drive hundreds of DMs a day .

8. Know your worth.

Make sure you know how much you ‘re going to charge when brands reach out to you. The industry standard is $ 10 for 1,000 followers, but it could besides vary depending on how many likes you get per station. additionally, as you grow, you ‘ll be able to charge more .
While you ‘ll want to have a minimum laid, you can negotiate to encourage brands to pay more. possibly for $ 300, you ‘ll throw in five Instagram Story posts, and a link in your bio to their web site for 24 hours. You can use other Instagram features to sweeten the deal .
once you have your pricing structure nailed down, you ‘ll need to know how to sponsor a post on behalf of the brand you ‘re working with. now, keep in beware there are two different kinds of “ patronize ” posts : those for which brands pay Instagram, and those for which brands give another exploiter .
Confused ? here ‘s what I mean :

What’s a Sponsored Instagram Post?

A sponsor post on Instagram is paid for by the bill poster to reach a across-the-board audience. There are two chief types of sponsorships : In one, a trade name creates a post and pays Instagram for access to a custom-made audience. In the other, a trade name sponsors another Instagram drug user — much called an “ Influencer ” — who creates a post that features the trade name in some way .
here ‘s more detail on each type of patronize position :

Promoted Posts & Ads

just like Twitter, LinkedIn, and Facebook, Instagram comes with a native ad management platform. Advertisers can use this tool to customize a target audience — using attributes like historic period, sex, placement, and interests — and invest a specific measure of money to getting their post in movement of Instagrammers who identify with this hearing .
The thing to remember here is that the advertiser is making and publishing the post. They ‘re paying Instagram for the consultation they want access to, but the position is theirs to create .

Paid Sponsorships

Paid sponsorships take place between a sword and another Instagram exploiter. typically, this user has a personal brand and attracts an hearing of his or her own. This user is frequently called an “ influencer. ”
This person can then use the steps explained earlier in this article to find and work with brands that appeal to a like audience. When they find a brand who wants to sponsor them, they can charge this client a certain amount to create a post that features their product or service. Think of it like social media product placement ; just like a clientele might pay a television show to have their mark of pop on the countertop in the series finale, they can besides pay a person on Instagram to hold that same pop in a picture on their Instagram feed .
intelligibly there are more creative sponsorship ideas you can come up with — I decided to go with a cliché …
Influencers are similar to Instagram ‘s ad coach in the sense that they both draw an consultation that brands might not otherwise have access to. however, the differences in this type of sponsorship are that the stigmatize is paying the influencer — quite than Instagram — for access to their hearing, and the influencer — rather than the advertiser — is the one creating and publishing the post .
There are numerous influencers for each industry. here ‘s a big list of today ‘s known influencers and the types of audiences they attract .

Using #ad and #spon Hashtags

In the by couple years, brands have come under fire for hiring influencers but not making it clear to the consultation that these influencers were getting paid .
Department store Lord & Taylor, for exemplify, settled charges with the FTC in 2016 after paying 50 influencers to wear a dress in their posts without hashtagging # sponsorship or # ad .
Influencers are supposed to hashtag # ad or # sponsored in posts they ‘re being paid for, but these tags make some brands uncomfortable because it makes the post appear inauthentic .
In 2017, Instagram released a paid partnership have to combat this issue — if you tag a sword in a post and the trade name confirms the relationship, the ad will be marked at the top with a “ paid partnership ” label. This besides helps the post gather data regarding how good the crusade is performing .
It ‘s critical your followers know if you ‘re getting paid to promote a product. Ethics digression, it could destroy your account ‘s credibility if you ‘re caught, and lose everything you ‘ve worked hard to build — namely, an authentic, trusting community .
If you rightfully do n’t want to post # ad or # spon, there are some ways around it — for case, Airbnb created the hashtag # Airbnb_partner, to signal a paid partnership without using the discussion “ ad ”.

When in doubt, adhere to Instagram ‘s policies. You can read Instagram ‘s branded content policies in full here .
ultimately, getting sponsored on Instagram is n’t slowly — it takes time, effort, and doggedness. But if you work hard to differentiate yourself in the industry, and connect on a personal level with your followers, it can be inordinately rewarding .
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