How to Design a Website in 2022: A Step-by-Step Guide

Step-by-Step Guide: How to Design a Website in 2022

This post was last update on November 21, 2021.

As technology advances, it enables us to achieve more and more tasks without even realizing how complex they are. Learning how to design a web site by yourself is one of these.

Thanks to the evolution of web site builders, you can design a web site and craft an impressive on-line presence of your own. Using professional web blueprint features, you can generate gross, foster a community of fans, and promote your brand on-line.

so, what is web design and how do you get started ? We ’ ve got the cognition you need to put you on the right track. From choosing your web site builder and knowledge domain name, to understanding how to design each component of your web site, this complete guide will walk you through how to design a web site in 2022 :

How to design a web site

  1. Set your goal
  2. Choose a web site builder
  3. Define your layout
  4. Claim your domain name
  5. Gather your content
  6. Add the proper pages
  7. Design your web site elements
  8. Pick the professional tools you need
  9. Make it accessible to everyone
  10. Optimize for mobile
  11. Strengthen your SEO
  12. prosecute with visitors
  13. Ask for feedback
  14. print and update

01. Set your goal

Before you design a web site, be crystal-clear about what you want to achieve. With indeed many types of websites out there, you should start by deciding which kind will help you meet your goals :

once you decide which type you need, it ’ randomness time to start the agitate function – designing your site. As you set off on this travel, keep your overarching purpose in take care and think about how the design will help achieve your objectives.

As you move forward with designing a web site, you ’ ll find that your choice of elements to include will vary depending on what you want to accomplish. For exemplar, if you want to sell your photos on-line, try displaying your work in a portfolio format and including an on-line shop where you can sell prints. Or, if you ’ re creating a web site with the goal of landing a subcontract, a simple and professional curriculum vitae web site sans embellishment might suit your needs absolutely.

If you need help envisioning a design that meets your finish, browse through these great web site examples for inspiration.

02. Choose your web site builder

now that you ’ ve identified your finish, your adjacent step is to choose the right web site builder to accomplish it. A web site builder ( besides known as a CMS ) is a chopine on which you can design, personalize and publish a web site without any cognition of cryptography.

There are dozens of platforms available on the market. not certain which one to use ? was ranked # 1 out of the best web site builders in the world, and for dear reason. here are a few Wix advantages :

Diverse pricing models : create, publication and hosting your web site is wholly free, for american samoa long as you wish. If you want to upgrade your on-line presence with some tailored features, Premium packages are besides available. They include everything you need to succeed on-line, from professional templates and network design features, to a customs sphere name .how to design a website

Design customization: Whether you ’ re a season web site interior designer or are however learning how to design a web site, you ’ ll find that Wix offers unlike creative routes for everyone.

One option is the Wix Editor, whose drag-and-drop technology gives you dispatch blueprint exemption. Each element of your web site ’ s design can be customized for the look you want, while batch of tools and built-in features will heighten its professional bearing.

Beginners might besides enjoy using Wix ADI ( Artificial Design Intelligence ), the first artificial intelligence chopine that creates websites for you. This is a great solution for designing a web site promptly – after answering a few questions, you ’ ll get a dispatch web site that you can customize afterwards.

At the like meter, experience creators can look into Velo by Wix, which lets you dive into your site ’ south locomotive to build sophisticate apps, APIs and databases. This room, you ’ ra indisputable to have a one-of-kind consequence that suits your post perfectly, and looks like no other web site in the worldly concern.

Professional solutions: Because your web site is the hub of your on-line life, Wix puts all of the professional solutions you need in one place. Tools like electronic mail market, invoices, bookings, social media accounts and more can be integrated into your web site ’ randomness design for the best feel of managing your site and business. On top of this, you ’ ll besides be able to optimize your locate with Wix SEO to increase your chances of getting found on Google.

Unique design features: Wix ’ s design features are completely customizable, which means you can design your web site precisely the way you want. From a cortege of imagination and backgrounds to advanced features like guileless videos and scrolling effects, you ’ ll have enough of options to start with, and you can constantly upload files of your own.

Customer service: You ’ ra not alone in your journey of learning how to design a web site. If you need aid, you ’ ll always have person to talk to thanks to Wix ’ s 24/7 support team and social media pages. If you want to read up on vane design tips, find web blueprint tutorials, and get inspiration, you ’ ll find plenty of helpful fabric available on-line, excessively. To grow your cognition in web design, on-line market, SEO and more, – take a spirit at the Wix Blog ( sincerely yours ) and Help Center.

Ready to design a website with the Wix Editor? here ’ s how to get started :

  1. Go to from your background or mobile .
  2. accede your electronic mail cover, pick a password – and voilà ! You nowadays have your report, from which you can create as many websites as you wish .
  3. Explore the huge collection of web site templates, pick the one that ’ s most relevant for your needs, and start customizing it with the tools and features of your choice. If you ’ d rather build your web site from scratch, you can start with a blank canvas and take it from there .

Learn the ins and outs of building a web site with the Wix Editor with this on-line course.

03. Define your layout

once you ’ re logged into your platform of choice, it ’ second prison term to conceptualize your web site layout. If you want to start from strike, you may want to map out your web site ’ sulfur design on newspaper before you start to drag and fell. however, another option is to use a template, which is a pre-designed layout created by a master designer.

Wix offers an across-the-board library of absolve web site templates. You ’ ll find designs for every kind of web site, whether you ’ re looking to create a business web site, a web log or a personal website.Start by browsing through the hundreds of options until you find a layout that you love. then, you can make it your own by in full customizing all its elements and get rid of, adding or changing details like text, images and color.

Of these designs, you can pick between a multi-page template and a single-page one. If your web site includes a brawny sum of capacity, you ’ ll probably opt for a multi-page web site. however, with less contentedness to display, you may want to go for a one-page web site. This trendy option is a democratic choice for land pages, event websites and other short-form content sites.

Pro tip: There ’ s no better way to get your network design juices flowing than by seeking creative inspiration. A dear manner to start is to look at web site examples that got it correct. Grab a pen and paper, and jot down ideas you like as you browse through some of the best web site designs. There are plenty of social media platforms dedicated to design inspiration, such as Pinterest and Dribbble, so make surely to check those out besides.

how to design a website

04. Claim your domain name

To put it in childlike terms, your world name is your address on the internet. It ’ s what your visitors will see in the legal profession of their browser, correct after the “ world wide web. ”

Registering your sphere identify is critical for on-line success. Websites with a customize domain are automatically perceived by internet users as more professional and trustworthy.

When choose wisely, a sphere name besides helps search engines ( like Google and Bing ) understand what your web site is about. This is important because it helps bring in more traffic to your web site.

now, how do you choose a domain name for your brand ? To make it memorable, keep it :

  • Short: The longer it is, the higher the chances of visitors misspelling it .
  • Simple: Avoid symbols, particular characters and numbers .
  • Professional: Your domain name should incorporate your own name or your clientele appoint, to avoid confusion .
  • Evocative: Hint about what you do into your knowledge domain name by incorporating words that are related to your business .

You can find out if your dream knowledge domain name is available by using this domain registration tool. If your top choice is still up for grabs, wear ’ thymine hesitate to acquire your musical composition of virtual property. If it ’ s not, don ’ t panic. Try out different variations of your original choice by playing round with the discussion order, or adding “ the ” at the get down.

Pro tip : Picking a domain name besides means using the correctly domain extension. From .org to .com and .net, you can choose from 45 top-level knowledge domain extensions. It ’ second best exercise to use one that suits your business type and geographic placement.

05. Gather your content

now that you ’ ve set the foundations for your blueprint, it ’ south time to get virtual and prepare the content that will be featured on your web site. This includes your images, text, logo, television, and more.

Use your own material equally much as possible to ensure you ’ ra offer unique and branded capacity. If you ’ re not using original message, just make certain to acquire your resources legally. Wix comes with a wide survival of media features, including a library of over one million free photos from our partners at Unsplash, Vector illustrations, and interactional videos that are exclusive to Wix. There ’ south besides endless stock photograph and image reservoirs you can check out.

While having enough of material on your web site is great, remember to constantly put quality over quantity. In an earned run average of decreasing attention spans, the best way to catch your visitors ’ attention is to showcase only your best content.

ultimately, make sure your content is amply branded. Think of your web site as an on-line persona – everything from the written message to the colors and fonts you use should reflect who you are or what your sword identity is.

Pro tip: New to the market game, or feel like you could sharpen up your stigmatize terminology ? From creating a logo to defining your tone of voice, this guide explains everything you need to know about building a solid stigmatize identity.

06. Add the correct pages

Every business is alone, and then is every web site. however, there are some traditional sections that your locate visitors will expect to see. If you ’ re going for a multi-page web site design, here are some must-have pages :

Homepage : You have one prospect to make a good first impression, and your home page is it. Since it ’ s probable to be the first thing visitors will see, aim for a home page design that ’ s blank, organized and attention-getting. It should clarify who you are and what you do, and serve as a begin point for visitors to navigate through your site.

Make certain it contains the most crucial information : your logo, the name of your business, and a navigation menu inviting visitors to browse far. once you ’ ve got these basics down, consider what screen of web site setting, imagination, written message, and calls-to-action you can add here to engage with visitors.

how to design a website

About Us page: Tell your floor, and share your values, methods and any early information that defines your brand with an About Us page. welcome new visitors by using the beginning person ( “ I ” or “ We ” ), since it adds a friendly tint of friendliness and affectionateness. besides, don ’ t forget to include a picture of yourself or your team members, since clients always like to see the face behind a business. If you ’ ra looking for inspiration, these 21 Best About Us Pages will show you how this foliate is done.

Contact page: When visitors want to reach out, they should be able to get detention of you well. That ’ s where a touch foliate comes in. Make certain to include your phone number, postal address, commercial enterprise e-mail address and social media accounts. You can besides consider adding a alive old world chat appliance that gives visitors the chance to reach out and get an immediate response, or a contact form where they can write their message directly through your locate.

how to design a website

Extras (but highly recommended):

Your product or service page : The product page ( or service foliate, depending on your diligence ) is where your visitors discover what you have to offer, and if they ’ ra convinced, take out their recognition circuit board and make a purchase.

When you design a web site with a product or service foliate in judgment, here are some key recommendations : Add gamey quality merchandise photography, write precise and engaging product or service descriptions, and be diaphanous about your conditions ( such as ship, come back, or cancelation policies ).

A blog: Creating a blog boosts your reputation as an expert, helps you foster a loyal community, and is an effective way to drive traffic to your web site.

If you ’ re not a natural-born writer, don ’ metric ton fret – you have much more to say than you think. You can write about your clients ( success stories, case studies, interviews ) or yourself ( events you attend, raw employees, and more ). But the most valuable blog ideas will come from your own expertness. Your readers will love to discover the tips, methods and hacks you use to solve the problems you meet, and will decidedly appreciate the add respect.

Testimonials: An honest testimonials foliate is a wonderfully effective addition to your web site design. Studies show that 77 % of meet customers will recommend your occupation or service to a ally after having a incontrovertible feel. If the purpose of your web site is to bring in new customers, leverage the power of viva-voce and let your satisfy clients do the sell for you.

Splash page: A splash page acts as a preview to your site, greeting visitors before they reach your home page. This is a great way to engage with visitors using high quality visuals or concern text, or to promote a extra offer or consequence.

FAQ page: An FAQ page is a consecrated page on your web site that provides visitors with quick and childlike answers to coarse questions in an organized and structure manner. It can save time by providing automated answers and provide a big experience for users.

07. Design your web site elements

You ’ ve got your subject ready, claimed your domain name and set up your web site ’ randomness pages. It ’ s formally time to design the elements of your web site.

In this section, we ’ ll lecture about all the details that will bring your web site together and how to arrange them to form one cohesive purpose. ultimately, these decisions should be guided by your brand identity – the distinct appearance and voice you use to communicate your message to audiences. On top of this, keep serviceability in mind : your web site should always facilitate easy navigation and endeavor to give visitors an engage experience.

here are some elements to work on when learning how to design a web site :

Website architecture : In ordering to provide the best web site navigation have for visitors, your pages need to be properly connected to one another. Make sure visitors can easily find the pages they need by adding a navigation menu and implementing internal links. ultimately, follow the “ two-click rule : ” Your visitors shouldn ’ t have to click more than once to access any foliate of your web site, wherever they are.

Menu: This central element of your purpose will display the different items featured on your web site, ensuring that visitors can easily find and navigate from one foliate to another. Website menu roll from the standard horizontal header menu, to the condense hamburger menu. Whichever manner you choose, it ’ mho recommended to make it accessible on every page of your locate, and to keep the count of items to a minimum to avoid clustering the screen.

Colors: Color psychology proves that different hues have different impacts on human behavior, which is what makes it such an important aspect of web site purpose. When choosing your web site color dodge, a general rule is to limit yourself to three shades : one chief color ( 60 % of the mix ), one secondary semblance ( 30 % ), and one emphasis coloring material ( 10 % ). Of course, if you ’ ve already solidified brand colors for yourself or your business, these should be included.

Fonts: When you choose the best fonts for your web site, pick ones that are legible ( both on background and mobile ) and coherent with your stigmatize identity. While the earth of typography is huge, opt for a maximum of three fonts in order to avoid ocular chaos.

Header & footer: Your web site ’ randomness header and pedestrian are found at the very circus tent and bottom of your web site, respectively. Both of these elements can be used in your web site ’ second design to enhance serviceability and employment.

A web site heading is a great place to include features that you want visitors to discover immediately, such as your own logo or navigation menu.

While a web site footer won ’ thymine be seen correct away, it can even be used to help your visitors in a number of ways. For example, it ’ s a great plaza for you to add your liaison data, social media buttons, or an electronic mail sign up form.

Motion: This refers to all of the non-static elements of your web site, which can be identical handy when you ’ re trying to catch the eye of visitors. motion can come in many shapes, sizes and locations across your web site invention : enforce brood effects to encourage interaction, using VideoBox to add arresting effects, or even uploading a full television background.

While animations will decidedly spruce up your web site, use them in easing. This guide explains all the do and don ’ metric ton of adding animation to your web site invention.

Scroll effects: As the mention suggests, coil effects appear when the visitors scroll up or down your site. Their edification has the likely to draw attention, but most importantly, they help create a smooth transition between the different layers of a web site page.

One such impression is parallax scrolling. This professional 3D effect can add a smell of astuteness to your page, resulting in a lively browse feel. This, along with other scroll effects ( such as uncover or zoom-in ), can be achieved using the Wix Editor.

Favicon: A favicon is a little icon that will be used in a web site browser to “ stage ” your web site. Take a second to look up at this yellow journalism in your browser, and you ’ ll see a bantam Wix logo in the left-hand corner – that ’ s a favicon.

Despite its little size, a favicon is a great cock for helping users locate your web site in those moments when one excessively many tabs are assailable. It will besides contribute to your web site ’ second stigmatization by presenting your logo in an extra location, and its sharp appearance adds a measure of professionalism to your web site plan.

Whitespace: This is the area of your web site that doesn ’ t include anything. Frightened by all this empty space ? Don ’ metric ton be. not only is the increasing manipulation of white distance trendy ( minimalism, it ’ second here to stay ), white spaces besides give your visitors board to “ breathe ” between images or pieces of content, contributing to a much better user feel.

Pro tip: What would artists like Leonardo district attorney Vinci have to say about how to design a web site ? A distribute, we imagine. Some of the lapp rules that governed art and design for centuries are besides applicable to the internet. From balance to symmetry, discover how the 7 fundamental principles of design can be applied to websites.

08. Pick the professional tools you need

The internet is becoming one of the most important marketplaces in the world. It ’ s estimated that in 2022, over 2.14 billion people worldwide will purchase goods and services on-line. For the creative and professionally minded alike, adding some of the keep up tools to your web site can help facilitate efficient and secure transactions.

To further help you design your locate, Wix encompasses several bespoke solutions to help businesses across all sizes and industries interact with clients. Incorporating these features will elevate your website so that it not alone looks good, but operates seamlessly :

Scheduling software: If you run a service business, your web site needs to be able to receive on-line reservations and payments, 24/7. Wix ’ s scheduling software does just that. It includes the most sophisticate options on the market, from letting clients book appointments online to the ability to manage your staff ’ sulfur calendars.

how to design a website

Online store: Want to sell your goods on-line and generate a continuous stream of tax income ? An on-line store is the way to go. From tracking your orders to using Wix Payments to get paid easily, you ’ ll be able to manage everything from one consecrated place.

Social posts: Raise brand awareness and drive traffic to your web site by creating attention-getting social media graphics and sharing your posts directly to Facebook and Instagram.

Music: Wix Music is a up-to-date platform for musicians who want to expand their audience while maintaining entire creative exemption. It enables you to sell your music directly on your web site and keep 100 % of the profits. simultaneously, it distributes your tunes to over 120 digital stores.

Video Maker: Did you know videos can boost organic research dealings to your web site by 157 % ? With the Wix Video Maker, you can enhance your web site design with customize videos in holy order to engage with your audience and improve traffic. These can be used to promote your products or services, contribution exciting updates, and more.

Owner app: The Wix Owner app handily allows you to run your web site from anywhere, whether this means live chatting with visitors, or designing your web site on-the-go. You ’ ll even have a mobile space where your regular followers and clients can join.

Expert tip: The Wix App Market includes a big selection of apps to boost your web site ’ s business potential. From chat to payment, pop-ups and advertise on Google, there ’ s a tool for every view of your commercial enterprise.

09. Make it accessible to everyone

These days, a truly great web site purpose should be accessible to everyone. Web approachability ensures that all people, careless of their abilities, can comfortably experience and interact with your web site. This includes people with vision damage, temp injuries, hearing loss and more. With over one billion people living with some form of disability, catering to everyone ’ randomness needs is crucial. It besides shows that you and your commercial enterprise value inclusivity and diversity.

There are a number of ways to improve user experience on your web site for everyone. Make surely to build your web site layout hierarchically, using clear headers to define the different levels of information. In addition, ensure that your site is amply operable with a computer keyboard, write elevation text for your images, use heading tags and more.

10. Optimize for mobile

minor screens do not equal smaller shock. With an increase in smartphone and pill use, it ’ randomness crucial that you ensure a seamless shop feel across all devices by optimizing your mobile web site blueprint.

When creating a site with Wix, a mobile translation of your locate is automatically generated with the Mobile Editor. This means that you won ’ thymine have to worry about building a new structure from scrape. however, it ’ second still up to you to make surely you ’ ra optimizing your content to fit this smaller nibble of veridical estate.

first, on your fluid web site design, try to keep only the most significant elements on the page, removing whatever international relations and security network ’ t absolutely necessary. second, optimize the space above the congregation by placing the most vital bits of information there, such as your menu or name. This is what your visitors will see first, therefore keep it engaging and informative.

how to design a website

11. Strengthen your SEO

After you design a web site, nothing is more comforting than watching the number of visitors grow. One way to increase traffic to your web site is by improving your SEO. SEO ( search engine optimization ) is the practice of optimizing your web site ’ mho content so that it ranks well in search results.

SEO requires meter, patience and perseverance in order to get results, but you can start setting up your SEO as you design your web site. here are some SEO tips that you can apply to your contented to improve your chances of ranking in the top results :

  • Conduct keyword research : Keyword research will help you find the keywords that are most relevant for your site. once you have them, pick one independent keyword, and a couple of secondary coil ones – but no more than that. Place your keywords in strategic locations across your site ( SEO title and description, home page, etc. ), but don ’ triiodothyronine overdo it. Search engines penalize websites that “ stuff ” keywords unnaturally into their contented .

  • Include on-page SEO: This is about telling search engines what your pages include. On each page, your web site builder will ask you to fill in the meta-data. This includes the URL, the SEO title ( the blue link you see on Google ’ s results page ) and the description. Although visitors may not notice these elements, they ’ ra important when it comes to ranking .

  • Add alt text: Alt text refers to the descriptions that you give to your pictures. These won ’ thymine be visible to your visitors, but they give a potent reading to Google as to what the media is about. Google may have a batch of cognition, but it can ’ thyroxine “ see ” photos or GIFs ( yet ! ). Alt text will help your ocular content appear in Google results pages. Plus, writing SEO friendly alt text for your images is besides an important rehearse in improving your web site ’ south handiness .

  • Boost internal linking: This will make ultimately it easier for Google ’ s bots to navigate through and recognize your web site. Adding links throughout your web site design will besides encourage visitors to discover more pages .

Pro tip: You can regularly track the growth and operation of your site by utilizing Wix ’ s market integrations and connecting your web site to track tools, like Google Analytics or Google search cabinet.

how to design a website

12. betroth with visitors

These days, visitors expect to engage with you on your site and beyond. Including some of the follow features when you design a web site will keep your hearing connected and informed. Connecting with your followers across multiple channels is a potent way to build relationships with them – and will ultimately bring more eyes to your web site.

Live chat: Adding a be new world chat doodad to your locate makes a big deviation in your visitors ’ ability to interact with you. Whether it ’ s to provide fast customer support or to help undecided visitors make their way to the cart, this little window at the bottom of your users ’ sieve is a friendly accession.

how to design a website

Social media: alike to your web site, your social media channels are an authoritative aspect of your on-line presence. As you design your web site, add links to your social accounts to build your social pursuit and provide another wall socket for visitors to connect with you. These should be located somewhere visible, such as under the menu, on the right or left side of your page, or in the footnote.

Newsletter: Email selling is a capital way to maintain a connection with your consultation. You can use e-mail newsletters to update visitors about the latest sales on your on-line store, promote new web log articles, or celebrate your achievements with subscribers. invite visitors to subscribe to your newsletter by placing a lightbox on your web site.

Forms: One brawny manner to build durable relationships with your customers is to ask for their feedback. Creating an on-line class for your web site makes surely that visitors have a safe place to share their thoughts about your products, services, web site or customer support.

13. Ask for feedback

At this point, you may know how to design a web site successfully, but there ’ mho still room for increase. Being impartial is particularly unmanageable when it comes to your own creation, which is why designing a web site involves asking for honest feedback from individuals you trust.

Be receptive to their review, and remember that you may not always like what you hear. To ensure a flawless final result, ask a supporter or colleague to double check the follow elements :

  • Is the text correct? Spelling mistakes can ruin the professional reputation that you ’ ve worked indeed arduous to build .

  • Are the pages easy to navigate? If it takes besides long to find a strategic foliate of your site, it means that you may need to rethink your locate architecture or improve the visibility of your menu .

  • Is your web design optimized for mobile? Over 50 % of internet users browse websites using a mobile device. You surely don ’ t want to leave half of the world ’ s population frustrated .

  • Are all the links working? Click on every yoke to make sure none of them return a 404 page ( this indicates that the page doesn ’ triiodothyronine exist anymore ) .

  • Are the SEO elements filled out correctly? From elevation text to title tags, there are some items to verify then you can rank higher and grow your search engine visibility .

14. Publish and update

Having a web site is a necessity in 2022. But having a web site that is up-to-date is what truly makes the difference. A site that looks like it ’ s been lying dormant for besides farseeing is uninviting and unreliable. Make certain to be alarm, stay in-the-know, and update your content ampere often as you can.

As you learn how to design a web site that constantly grows and evolves, , you ’ ll need to know how to update your site. There ’ mho always room for improvement, and you want to make sure that you keep your web site design clean.

Stay grok by keeping up with web blueprint trends, and use that cognition to update your locate ’ mho design overtime. Don ’ deoxythymidine monophosphate forget to keep your contented up-to-date, excessively. Make sure it ’ south constantly relevant and proves to visitors that you ’ re on top of the latest developments in your industry.

By Jonathan Sitbon Writing Expert at Wix By Jenna Romano Web Design Expert and Writer

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