10 Key Steps To Becoming An Instagram Influencer

By Meeta Vengapally

Meeta Vengapally

© Alex Matt

When I began my journey on Instagram, I had no idea that one day I would become a “ circus tent influencer. ” In the beginning, companies reached out to me to review their products, seeing as I was CEO of the inauguration Garnysh .

From there, things took on a life of their own, and now I have all over 194,000 followers on Instagram, and counting. More than 500 brands have approached me for sponsorship and promotions, including Target, Bumble Bizz, Amazon, Fresh Beauty, and Sephora .

Would you like to know my 10 key steps to becoming an Instagram influencer ? Read on .

1. What’s your Instagram niche?

It sounds clichéd, but this is vital. not lone should you examine what you ’ ra passionate about, but you besides need to be honest with yourself about what you ’ re good at .
Sports, cook, beauty, art, interior decorate ? Do you love making funky sushi dishes ? possibly you can create some bombard hairstyles that no one has seen before. Whatever it is, that ’ s your recess. For me, beauty and seaworthiness were an clamant match, and being a ma of two kids in the entertainment diligence only expanded my horizons .
While you ’ rhenium throwing yourself into Instagram, go ahead and create a web log. This will strengthen your brand .

2. Instagram analytics (sigh)

It may sound bore, but you ’ re going to need an Instagram Business Account to read those analytics. Learn about Instagram Insights. It gives you all the demographic data that you need about who follows you. You can besides track profile views and audience action times .

Since you have your recess, you ’ re not posting things randomly, but strategically. What posts are your followers loving ? Which ones create less interest ? All of this will help you build your status on Instagram .
I have to be honest, not everyone loves analytics—I think it ’ s bewitching. While starting out, learning this for yourself is going to put you at an advantage .

3. Focus on your Instagram bio

You know what it ’ s like when you ’ re applying for newly jobs, slaving over your CV and resume. That ’ s the lapp kind of preciseness you need when writing your Instagram bio .
Don ’ thyroxine concern, you only have 150 characters to work with, but that short paragraph is your pitch. It ’ s the introduction to your mark, what you ’ re about, and what it is you seek to do. Your bio should capture the perfume of who you are. equal certain to hook up a radio link in your bio if you have a web site or web log .

4. It’s all about Instagram aesthetics

Have you noticed that when you ’ ra surfing Instagram you always tap on the photograph with a cool or interest aesthetic ? This vibration can come across in many different ways .
Learn how to take capital photos. If you don ’ t know how to do this so far, start learning ! Have the cash to hire a thoroughly team ? I suggest that you do that. Most influencers focus on a color schema so that their photos are cohesive—it becomes their signature palate. While you don ’ t have to do this, it does make your posts well recognizable. My posts don ’ t all look the same, but I go for a alike feel : glamorous but down-to-earth ; fresh but still authentic .
Don ’ deoxythymidine monophosphate worry about being or looking perfect. Focus on professionalism, dependable quality, and a solid vibration .

5. Don’t forget your Instagram captions

The photograph engage your followers, but the curtly captions speak a thousand words. Don ’ thyroxine ignore this minor but significant component. You ’ re not writing a sonnet. This is haiku. The captions make a brand seem interesting and real. This is your spokesperson talking to your followers, so show some personality.

beginning by asking yourself, What is my sword ’ sulfur voice ? You know your recess, you know your aesthetic, but how are you speaking ? Are you chill, feisty, fun, humorous ? Your lyric and tone are adenine interest as your images. Pick a voice that speaks to you and remain coherent .
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6. Select great Instagram hashtags

# InfluencerLifeGoals. Did you know that hashtags can increase your following on Instagram ? Posts with hashtags lead to more engagement and views .
Say you ’ re reviewing a newfangled skin-care brand from Sephora. Do you think that post will be found with the hashtag # skin care ? No ! You need to be particular and you need to use many hashtags to ensure that post gets seen. For example : # SephoraWatermelonMask, # SplurgingAtSephora, # BestUnderEyeCream. You get the effect .
Aim for between 5 and 30 hashtags for every post—somewhere in the middle works for me. You besides want to avoid placing excessively many hashtags. Find your charming count. besides, never be afraid to see what hashtags other influencers are using. Instagram Insights will tell you how your hashtags are performing .

7. Create an Instagram posting schedule

I can ’ triiodothyronine emphasize this adequate : you must systematically post newfangled content and determine your optimum post frequency. top influencers will post 1.5 times a day, studies suggest. You don ’ t have to do this—I surely don ’ thyroxine and have placid found achiever. When you frequently engage, you stay relevant to your followers. A draw of this comes down to Instagram ’ s algorithm. If your weekly frequency goes down, you ’ ll be ranked lower on the algorithm, meaning you show up less .
I find the best way to organize my meter and schedule is to have a day each week where I take several photos and plan with my team when these posts will go out. You can try a schedule tool like Sked Social. No count how you schedule your posts, be reproducible in everything you do .

8. Your Instagram followers want to hear from you

Have you always reached out to a favored influencer and heard back from them ? If you have, you know what an amazing feel that is .
At the end of the day, Instagram is a social platform, and interacting with your followers creates exhilaration and commitment. Reach out to other influencers, gloss on posts that are relevant to your brand, and keep your presence strong on Instagram. When you leave comments, you jump-start relationships and conversations ; replying to comments that others leave on your posts can be fun and gratifying .
Taking the time to network and communicate with your followers on Instagram is all-important to being an influencer. Always thank people for their support .

9. Do you reach out to brands, or do they come to you?

It ’ s a good question, and it depends. I was in a lucky position. I had brands coming to me from the beginning, and they inactive do. If you ’ re not the chief executive officer of a company, you might want to consider taking all the steps I ‘ve mentioned : choosing your recess, finding your voice, being consistent with posts—until you have thousands of followers under your swath .
once you have achieved this, it ’ s potential to reach out to brands. You want to get your account on their radar. Send them a DM or contact them via electronic mail ; use brand-related hashtags in your posts. And don ’ metric ton be afraid of rejection. It ’ s impossible to avoid when you ’ rhenium finding your feet .

10. Own your influence

Did you know that circus tent influencers can make thousands of dollars per post ? An influencer is a trendsetter, a believe technical, and a valued on-line personality. In fact, in today ’ s modern earth, major brands actually can ’ metric ton compete with influencers. Thanks to social media, a CoverGirl ad with a popular celebrity international relations and security network ’ thymine american samoa herculean as it used to be. People want to see something real .
When major brands, or even smaller brands, partner with influencers, they create a larger web that reaches the on-line community in a means that traditional ad can ’ thymine. This is besides a fantastic avenue for brands to get the give voice out about new products .
Don ’ t write your Instagram presence off as a avocation. Embrace your office .

Final note

To become a successful Instagram influencer, you need rage. My heat for Instagram shows through in my posts, and it resonates with my followers a well as the companies I collaborator with. I single-handed took my passion for taking pics and selfies, and turned that into a business where I nowadays get paid to do what I love .
My travel on Instagram started as a side-hustle and is now a full-blown business—something I ‘ve added to my tilt of entrepreneurial accomplishments. My contented is personal, and spending a few minutes on my page gives you a identical clear theme of who I am as a woman, mother, and CEO .
Meeta Vengapally is the Founder & CEO of Garnysh, a Silicon Valley-based fitness and engineering company that uses real-time track and motivation to support fitness goals. Meeta is besides a top influencer on social media, empowering women, entrepreneurs, and organizations of all types. thus far, she is a spokesperson for over 500 brands and growing. Follow Meeta on Instagram to become separate of her motivational and positive community, and read a profile of Meeta Vengapally on Forbes.

RELATED:  The Instagram Influencer in High Demand: How She Got There
This article was primitively published on AllBusiness.com. Photo courtesy of Meeta Vengapally .

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