Your Complete Guide to All Social Media Video Specs

Social media video and ad specs in 2022

not always our records fit the format of Facebook, Instagram or other media we use .
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Let ’ s not beat around the bush and go true to the point. Keep read and get to know specifications, television limits and demands of all the most popular social media in our dispatch usher !

Instagram video specs

Created for sharing the best ( and a little sting enhanced ) moments of our lives, captured in the photograph, nowadays Instagram besides supports video content. Why wear ’ deoxythymidine monophosphate we use the opportunity and transmit our visuals with more than 5 million of please users ?
Instagram Landscape, Vertical, Stories, Square videos and their aspect ratio

In feed video

  • Available styles: Portrait (horizontal), Square, Vertical;
  • dimensions: 600 x 315 for Landscape, 600x 600 for Square, 600 x 750 for Vertical video;
  • aspect ratio: 16:9 Landscape and 1:1 Square, 4:5 Vertical;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 1 minute;
  • maximum frame rate: 30fps.

Instagram video ad specs

A human being is such a cunning creature, that they can turn everything into money, and Instagram is no exception .
As for the specification, they are absolutely the same as for the unconstipated in-feed .

Carousel

A side-scrolling rowing of 2-10 short television, demonstrating all the peculiarities and features of a intersection .

  • Available styles: Square (aspect ratio 1:1);
  • dimensions: from 600 x 600 to 1080 x 1080 (recommended);
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 1 minute;
  • maximum frame rate: 30fps.

Instagram stories

Stories may be either regular in feed ( organic posts ) or commercials. Ads show up among early users ’ videos naturally, they don ’ metric ton irritate the viewers and can last up to 15 securities and exchange commission. There is no claim recommended resoluteness, as stories fit the smartphone screen, so their size depends on the exploiter, not on your choice .

  • Aspect ratio: 9:16, 16:9, 4:5;
  • resolution: as high as possible, at least 600 x 1067 pixels;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 15 secs.

Reels

It ’ s a relatively raw Instagram feature, introduced in 2020. Reels are something between Stories and IGTV : they are more elaborate and aesthetic than the former, but shorter and simpler than the latter. Like TikTok videos, Reels have a background audio applied .

  • Aspect ratio: 9:16;
  • recommended resolution: 1080 x 1920 pixels. In feed they are displayed in 4:5 aspect ratio with 1080 x 1350 dimensions;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 30 secs.

IGTV

Instagram television receiver has a lot in coarse with Stories, but it does not disappear in 24 hours and stay everlastingly ( until the owner deletes it ). besides, this option allows to upload videos up to 60 mins long, turning a company ’ randomness account about into a real number TV-channel .

  • Available styles: Portrait (aspect ratio 9:16);
  • dimensions: 1080 x 1920 (recommended);
  • file size limit: 650 MB for short videos (less than 10 mins), 3.6GB for long ones;
  • file extensions: MP4 only;
  • minimum length: 15 secs;
  • maximum length: 60 minutes.

Facebook video specs

Facebook is preferably complicated ( deplorable, Mark ! ). There are several potential types of video content, and each of them has its own specification .
Facebook Stories, Square videos and their aspect ratio

Shared post video

The most common type of Facebook videos, alleged regular feed. here are the general Facebook vertical and horizontal television spectacles :

  • available styles: Portrait or Landscape;
  • recommended size: 1280 x 720 pixels for both;
  • file size limits: 4GB;
  • minimum width: 600 pixels for both;
  • aspect ratio: 16:9 for Landscape and Portrait with included links, and 9:16 for Portrait without links;
  • mobile version aspect ratio: 2:3 for both;
  • preferable file extensions: MP4, MOV (in fact, almost all the formats are accepted);
  • maximum video length: 2 hours (120 mins.);
  • maximum frame rate: 30fps.

360 panoramas

There are slightly different demands :

  • dimensions: no more than 4096 x 2048 pixels;
  • aspect ratio: 2:1;
  • file size limit: 1.75GB;
  • preferable file extension: MP4;
  • maximum video length: 40 mins;
  • maximum frame rate: 60 fps.

Stories

Stories have another report ( nice pun, international relations and security network ’ t it ? ) :

  • dimensions: 500 x 500 pixels or more;
  • aspect ratio: 1.91 to 9:16;
  • file size limits: 4GB;
  • maximum video length: 15 secs;
  • preferable file extensions: MP4, MOV.

Facebook video ad specs

Fb ad is one of the most effective and low-cost ways to promote a product. dependable news program : Zuckerberg kindly offers us at least 6 types of sponsor videos. Bad news : all of them have their own limits and specifications .

Desktop news feed link video

In this case, Facebook video post specs do not depend on the position of the ad ( in feeds or on the right sidebar ) :

  • available styles: Landscape or Square (instead of Portrait);
  • dimensions: at least 600 x 315 pixels for Landscape and 600 x 600 for Square. Recommended size: 1280 x 720;
  • aspect ratio: 16:9 Landscape and 1:1 Square.

The rest is the like as for common shared videos : File size restrict 4GB, recommended extensions MP4 and MOV, maximum distance 2 hours and maximum frames 30 federal protective service .

Carousel

Facebook Carousel lets the company show up to 10 changing images, so it is considered to be 10 times more effective than any other ad .

  • Dimensions: at least 600 x 315 pixels for Landscape and 600 x 600 for Square. Recommended size: 1080 x 1080;
  • aspect ratio: 16:9 Landscape and 1:1 Square;
  • file size limit: 2.3GB;
  • file extensions: MP4 and MOV;
  • maximum length: 30 secs (90 secs for loops);
  • maximum frame rate: 30fps.

Canvas video ad

A mobile version choice, which lets the company attract a user ’ s attention. Tapping on the poll video an matter to customer-to-be can immerse into more details, have a count at the pictures, take descriptions, etc. Canvas are particularly remarkable for their autoplay function.

  • dimensions: at least 600 x 315 pixels for Landscape and 600 x 600 for Square. Recommended size: 1200 x 628;
  • preferable resolution: 720 p;
  • aspect ratio: 16:9 Landscape and 1:1 Square;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 2 hours;
  • maximum frame rate: 30fps.

Collection video ads

It ’ s a combination of several images with a chief television .

  • Recommended dimensions: 1080 x 1080;
  • aspect ratio: 1:1 Square;
  • file size limit: 4 GB;
  • file extensions: MP4 and MOV;
  • maximum length: 120 mins;
  • maximum frame rate: 30 fps.

Instant experience

This type is applied to other television ad formats : carousel, collection etc. When the customer taps or clicks on the ad, it expands on the hale screen. adjacent steps depend on your choice : it may be good a video recording, a class to fill in or other types of interaction .

  • Recommended dimensions: 720 pixels or more;
  • aspect ratio: 9:16;
  • file size limit: 4 GB;
  • file extensions: MP4 and MOV;
  • maximum length: 2 mins;
  • maximum frame rate: 30 fps.

Slideshow

A number of photos or pictures ( from 3 to 10 ), bonded into one video. It may be followed with a soundtrack so that the whole combination looks like a lovely mini-film :

  • available styles: Portrait, Landscape (no Square this time!);
  • dimensions: 1200 x 720 for both;
  • aspect ratio: 16:9 Landscape and 9:16 Portrait;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 2 hours.

Cover video

That ’ s a potent selling cock, which can besides serve to regular FB users. Boring and faded background cover charge photos stay unnoticed, while bright and colorful videos unfailingly draw viewers ’ care. Let ’ s have a look at facebook cover video recording specification ( AKA Facebook streamer video specification ) :

  • minimum dimensions: 820 x 312, the best option – 820 x 462;
  • maximum length: 90 secs, preferably – 20 secs.

Twitter video specs

chitter has been invented for sharing thoughts and ideas, encapsulated in in truth short-change messages ( 140 characters initially, 280 characters now ). Video content should be the lapp – lapidary, brief, witty .
Twitter Landscape, Portrait videos and their aspect ratio

In-feed video

  • Available styles: Portrait, Landscape;
  • recommended resolution: from 320 x 180 to 1280 x 720 for Landscape, from 240 x 240 to 640 x 640 for Portrait;
  • resolution limits: from 32 x 32 to 1280 x 1024;
  • aspect ratio: 1:2.39 to 2.39:1;
  • file size limit: 512MB;
  • file extensions: MP4 (web version) and MOV (mobile version);
  • maximum length: 140 seconds;
  • maximum frame rate: 40 fps.

Twitter video ad specs

About 330 million active Twitter users are waiting for being seduced to buy your intersection. fortunately, commercial television ’ spectacles are absolutely the same as for regular in-feeds, nothing spectacular .

Youtube video specs

The most democratic television portal among users of all the ages, YouTube is used to entertain, educate, promote goods, self-advertise, kill time and whatever else. It would be a mortal sin not to take advantage of such brilliant possibilities. Video spectacles are pretty complicated, though, let ’ s sort them out .
Video on the YouTube Player on computer and smartphone, and its aspect ratio

Standard video player

YouTube automatically frames upload videos and accepts all the most common formats, so that everybody could upload video fast and seamlessly .

  • Resolution limits: from 426 x 240 to 3840 x 2160;
  • aspect ratio: 16:9 and 4:3;
  • file size limit: 128GB;
  • file extensions: MP4, MOV, MPEG, AVI, WMV, FLV, 3GP, WebM;
  • maximum length: 12 hours.

YouTube video ad specs

We enjoy tons of exempt quality content on YouTube only because huge corporations and bantam enterprises sponsor them, inserting their ads right into videos .
There are several types of YouTube advertisements. Their spectacles are the same as for regular subject but the video duration depends on the ad type :

  • skippable – you are not obliged to watch it until the end and can skip in a few seconds (max – 12 hours);
  • non-skippable – almost the same, but the users are forced to watch full 15 seconds (max – 15-20 secs, sometimes 30 secs);
  • mid-roll – those visuals, which are always popping up at the most thrilling moment of the film (at least 30 secs);
  • bumper – a short 6-second-long video, played before the main content (max 6 secs);
  • display ad – a small static “frame” in the right side column, run with a click. Maximum video length is 12 hours, recommended resolution: 300 x 250 or 300 x 60 pixels.

YouTube shorts

A relatively new feature, introduced in 2020. As the very title implies, it ’ s a short video, which can be reached and edited from any device .

  • Resolution limits: from 1080 x 1080 to 1080 x 1920;
  • aspect ratio: 1:1 and 9:16;
  • maximum length: 60 secs.

Linkedin video specs

Designed for recruiters looking for new employees, and specialists will to change positions or find a subcontract, Linkedin doesn ’ thymine function lots of video recording message indeed. But video CVs are becoming more and more trendy, thus lashkar-e-taiba ’ sulfur have a closer look at their specification .
Linkedin shared video and its aspect ratio

Shared video

  • Resolution limits: from 256 x 144 to 4096 x 2304 pixels;
  • aspect ratio: 1:2.4 and 2.4:1;
  • file size limit: 5GB;
  • file extensions: ASF, AVI, FLV, MOV, MPEG-1, MPEG-4, MKV, WebM;
  • maximum length: 10 mins;
  • maximum frame rate: 60 fps.

Video ads specs

commercial television for campaigns have slightly different limits :

  • resolution limits: from 480 x 360 to 1920 x 1080 pixels;
  • file size limit: 200MB;
  • file extensions: MP4;
  • maximum length: 30 mins;
  • recommended length: 15 secs;
  • maximum frame rate: 30 fps.

Snapchat video specs

Snapchat is all about television – by and large with assorted lenses, filters and limited effects. No wonder it is one of the most aggressive and demanded social media among the young person. The majority of content consists of short 10-second videos, used for both personal share and commercial promote .
Snapchat video and ad, their aspect ratio

  • Resolution: 1080 x 1920;
  • aspect ratio: 9:16;
  • file size limit: 32MB;
  • file extensions: MP4 and MOV;
  • length limits: 3-10 secs.

Long-form ads

The chief format for commercial video recording. Specs are similar with the deviation in :

  • aspect ratio 9:16 or 16:9;
  • size limit 1GB;
  • length at least 15 seconds, no maximum.

Pinterest video specs

Pinterest Square and Vertical video, their aspect ratio
initially, created for sharing only images, Pintrest keeps expanding and evolving. Shared organic video specification :

  • available styles: Vertical, Square;
  • recommended resolution: 600 x 600 for Square, 600 x 900 for Vertical;
  • resolution limits: at least 240 pixels;
  • aspect ratio: 9:16 Portrait and 1:1 Square;
  • file size limit: 2GB;
  • file extensions: MP4 and MOV;
  • maximum length: 30 mins;
  • maximum frame rate: 25 fps.

The lapp specifications are besides applicable for the Promoted Video choice .

TikTok video specs

Tiktok video and ad, their aspect ratio
TikTok is all about videos. fortunately, users don ’ t have to sort out drawn-out manuals and adjust their television to make them meet TikTot requirements, as the content is normally recorded, not upload. Hence, the majority of specs are set mechanically .

Organic videos

  • Available styles: Vertical, Square;
  • recommended resolution: 1080 x 1920 px;
  • aspect ratio: 9:16 and 1:1;
  • file size limit: 287.6 MB;
  • file extensions: MP4 and MOV;
  • maximum length: 15 secs (in-app record), 60 secs (4 blocks of 15 secs each or if the video is uploaded from another source);

TikTok ads:

  • Available styles: Vertical, Square, Horizontal;
  • minimum resolution: 540 x 960 px;
  • aspect ratio: 9:16, 16:9 and 1:1;
  • file size limit: 500 MB;

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