How Shallon Lester (suddenly) started getting 5 million YouTube video views a MONTH on her channel

In this weeks’s episode, @Shallon Lester talks about how she gets 5 million views a month on her channel. She shares how she makes her videos so that they get 5 million views a month, the lessons she’s learned getting 5 million views a month on her channel and more.

Everyone wants the scoop! This YouTuber has found a way to deliver dating advice while spilling the tea on all our favorite celebrity couples. She’s a genius! She’s going to teach you how to do the same, take what you’re great at, and mix it with something people are hungry for right now!

Here are some of the videos Shallon references in this video:
How to Kiss series on Howcast:
RED FLAGS FROM JORDYN’S INTERVIEW: How To Spot A Liar & Manipulative People
TRAITS OF A NARCISSIST: Red Flags Of Jennifer Lopez and Alex Rodriguez’s Engagement

Shallon Lester’s channel:

Who is Erika Vieira, the host of this show?
My name is Erika Vieira and I am the host of The YouTube Power Hour podcast and a personal branding strategist who helps women build their personal brand through YouTube. Through my Zero to Influence YouTube Bootcamp, I have helped over 350 women 10x their growth on YouTube so that they step into their role as YouTube influencer, have their content be seen and heard and make an income doing what they love. My students have gone on to grow hundreds of thousands of subscribers, create videos that get millions of views and become well-known influencers in their space. For more information about the bootcamp, how you can gain access, and some of successful women of YouTube who have benefited from my work, head over here:

FREE YouTube Niche Workbook:

FREE How to get onto PR lists and receive a TON of free product even if you have a small following:

Use the code ErikasBuddy to get 20% off


Course Creation: Looking to create a course? This is the BEST platform hands down. I use this for my course after extensive research on all the other platforms:

Live Calls and Interviews: I use this software for my podcast interviews that you see here on YouTube. It makes it super easy to share my screen and create the split screen with my guest. I’m not super techie and this software is really easy to use!

Webinars and Live calls: I use this tool for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!

*Links included are affiliate links🙂

After interviewing HUNDREDS of successful YouTube creators, these are the pieces of equipment that hands down get mentioned time and time again. You can’t go wrong with anything on this list!
4k Camera: Great for starting out and vlogging:
Lens: This lens is recommended highly by many of my podcast guests, it gives the blurry “YouTuber” background look:
Audio: If you want to upgrade your set-up, audio should be one of the first investments (after a good camera). This microphone is unanimously the favorite amongst my podcast guests:
Podcast/Voiceover Microphone: If you are looking for a great microphone for a podcast or video voiceover, this is it! This is the one that you see here in all of my videos and the one I’ve recorded my podcast on for years.
Webcam: For my interviews, that you see here, this is the webcam that I use. Super inexpensive and easy to set up!
Inexpensive Lighting Kit: Need to pick up some lights but don’t want to spend a ton? This is a great set that will get you started and help improve the look of your videos:

Ring light: Looking for that beauty look? Invest in a ring light! This is an inexpensive light that does that trick!


*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.


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  1. She made fun of Selena Gomez as being a illegal immigrant.

  2. That’s impressive that she does her videos in one take

  3. People are going INNNNN on her now. I dunno, I find her informative and entertaining. I’ve learned a lot from her tbh

  4. She putts her ALL into advising the viewer and making sure we learn from her mistakes

  5. This video is probably the reason all this bad stuff happened to her, y'all gave her evil eye

  6. she has absolutely no compassion talking about numbers while those videos about trashing people

  7. She is a hater!! Whats wrong with so many people following and listen to this bully with a platform, disgusting!!!

  8. Girl, just delete the video or look up Dangelo's video on Shallon's BS. But something tells me you already did…

  9. Hi Erika! Thank you for interviewing my favorite YouTuber Shallon. You had great interviewing skills and asked the best questions. Shallon inspired me to start my own channel! She exhibits such confidence and really goes after what she wants. My channel is fairly new but I will be sharing about my life. Covering fitness and my 50 pound weight loss, singing covers (passion of mine), makeup tutorials, and my person life lessons, I’ve been through a lot and I’m always looking to inspire and help others. I also want to share about how I manifest/use the law of attraction. Just subscribed to your channel and I’m really excited to keep watching! Xoxo 💜


  11. Awesome i love this! 👸🏻

  12. Thanks for an interesting interview💗

  13. Queen Shallon sharing her wisdom❤

  14. This is like a horror movie. Attack of the eyeballs. Your makeup makes it so much worse 😖

  15. Suggestion: pull back the camera and work the camera angles for a more flattering view. The microphone sounded better on the interview clip 👍

  16. Travel vlogger YT here.. loved seeing the behind the scenes story! Cheers 💫

  17. Because she’s the best!! Love you Auntie Shallon 😘😘

  18. I love her!!!! Thanks for this interview. So insightful

  19. Just heard you on the Smart Passive Income Podcast and HAD to come and find you on Youtube. I loved your tip on the podcast about being entertaining. 🙂

  20. I love her personality. Maybe because I’m a New Yorker too? 🤷🏾‍♀️ Great interview!!

  21. Erika I really enjoyed this interview. I am a small influencer who started my channel 10 months ago. I’ve started to propel more now and am getting a lot of small Asian companies messaging me to create videos for them. Sometimes they’re one minute application videos and sometimes it’s review YouTube videos. How do you know what to charge for that? I don’t have a reference point and I always feel bad charging because I’m just so small still.

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